Director, Product Marketing (GTM Strategy)

TL;DR

Director, Product Marketing (GTM Strategy): Building the commercialization operating system for a high-growth B2B SaaS platform with an accent on GTM strategy, sales enablement, and cross-functional alignment. Focus on creating repeatable launch frameworks, defining value messaging, and scaling the product marketing function from the ground up.

Location: Must be based in the USA

Company

hirify.global is a modern software platform helping thousands of organizations worldwide manage their fleet operations, backed by $450M in Series D funding.

What you will do

• Build and lead the commercialization function, defining operating processes and GTM rhythms.
• Create repeatable frameworks for product launches and cross-functional alignment.
• Develop foundational messaging, positioning, and value narratives for the platform and key growth areas.
• Partner with Sales Enablement to build playbooks, discovery guides, and value-selling content.
• Collaborate with Product, Marketing, and Sales leadership to drive adoption and revenue.
• Hire, coach, and develop a high-performing team focused on GTM programs.

Requirements

• 10+ years of experience in Product Marketing, GTM Strategy, or Revenue Marketing within B2B SaaS.
• Proven track record of building GTM programs and commercialization functions from scratch.
• Strong expertise in positioning, messaging frameworks, and sales enablement methodologies like MEDDPICC.
• Experience partnering directly with executive leadership and cross-functional teams.
• Builder mindset with the ability to create structure and scale teams in a high-growth environment.
• Must be authorized to work in the USA.

Culture & Benefits

• Comprehensive health, dental, and vision insurance with 100% employee coverage.
• 401(k) match of 4% and incentive stock options.
• Generous PTO, 12 company holidays, and paid parental leave.
• Professional development funds and quarterly wellbeing/business expense stipends.
• Remote-friendly culture with equipment stipend and modern tech stack.