Director, Product Marketing & Content (AI)

TL;DR

Director, Product Marketing & Content (AI): Developing the GTM strategy and market narrative for a unified roofing platform with an accent on translating product complexity into revenue clarity and scaling an AI-powered marketing engine. Focus on unifying a multi-product ecosystem, driving sales velocity, and embedding AI into the GTM motion.

Location: Remote (any location)

Company

hirify.global is the operating system for field sales and roofing contractors, providing an end-to-end production-to-payment system.

What you will do

• Own the "One Platform. One Login." narrative and evolve it across all GTM channels.
• Set go-to-market strategy for the full product portfolio, including positioning for Sales and Business bundles.
• Build and scale the product marketing engine, covering launch strategy, sales enablement, and content direction.
• Lead and mentor a small Product Marketing and Content team in a player-coach capacity.
• Define competitive positioning, pricing, packaging, and ROI narratives aligned to roofing economics.
• Embed AI across the GTM motion to accelerate research, message testing, and asset creation.

Requirements

• 8+ years in B2B SaaS Product Marketing, including leadership or functional ownership of GTM strategy.
• Proven track record of measurable impact on pipeline, win rates, or product adoption.
• AI-First Operator: repeatable, practical use of AI tools to accelerate research and GTM execution.
• Experience with multi-product or platform positioning within SaaS scale-ups.
• Ability to partner with and influence Sales leadership and cross-functional executives.

Culture & Benefits

• 20 days of PTO plus 10 paid holidays.
• Medical, Vision, Dental, and Basic Life Insurance.
• 401(k) with 100% matching up to 4% of salary.
• Company phone plan covering service for employee and spouse/child.
• Culture of extreme ownership, grit, and a bias toward business impact.