Sr. Director, Product Marketing (B2B SaaS)

TL;DR

Sr. Director, Product Marketing (B2B SaaS): Developing comprehensive positioning, messaging, and go-to-market strategies for a cloud-based auto repair platform with an accent on market intelligence, buyer personas, and revenue enablement. Focus on building the product marketing function from the ground up and architecting a scalable system that leverages AI to synthesize market signals.

Location: Must be based in the United States. Hybrid and remote models available based on proximity to office hubs; travel is an expected part of the role.

Company

hirify.global is an all-in-one, cloud-based platform designed to help auto repair shops optimize operations, grow sustainably, and improve customer service.

What you will do

• Own the portfolio-level positioning and messaging frameworks, ensuring a deep understanding of buyer personas and competitive landscapes.
• Lead the full commercial strategy and GTM orchestration for product launches, including pricing and packaging recommendations.
• Build the product marketing function, including hiring the team and establishing metrics that connect PMM work to revenue and growth.
• Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success to ensure aligned storytelling.
• Develop a scalable PMM system using AI to govern messaging and enable GTM teams.

Requirements

• 10+ years of product marketing experience in B2B SaaS.
• Proven track record of owning positioning, GTM strategy, and revenue enablement end-to-end.
• Experience with both sales-led and product-led growth (PLG) motions.
• Expertise in pricing and packaging strategies within multi-product SaaS environments.
• Strong analytical skills and the ability to use metrics to drive strategic decisions.
• Experience building functions in fast-moving, high-growth environments.

Nice to have

• Vertical SaaS experience.
• Curiosity and experience in applying AI to modernize product marketing functions.

Culture & Benefits

• Competitive base salaries and 401(k) with 100% employer match up to 6%.
• Comprehensive health benefits (Medical, Dental, Vision) with 100% premium coverage for employees.
• Generous Paid Time Off and support for maternity, parental bonding, and medical leave.
• Mental health support via BetterHelp and a monthly wellness stipend of up to $60.
• Home office setup bonus of $300 after one year of employment.
• Flexible remote work options combined with intentional in-person team offsites.