Senior Product Marketing Manager (B2B SaaS)

TL;DR

Senior Product Marketing Manager (B2B SaaS): Own portfolio-level messaging and category narrative, define GTM strategy and tiered launch governance, and drive market/competitive intelligence with an accent on commercial impact, launch execution, and cross-functional alignment. Focus on building a category-defining platform story, governing how releases go to market, and leading multiple workstreams while developing Sr PMMs.

Company

hirify.global builds cybersecurity and data protection awareness training and simulations focused on the human risk factor.

What you will do

• Own portfolio messaging architecture and category narrative, translating customer pain into outcomes and differentiation (not features).
• Set GTM strategy and maintain a tiered launch framework with criteria tied to commercial outputs; personally oversee flagship Tier 1 launches.
• Maintain market and competitive intelligence (category evolutions, analyst signals, win/loss) and route actionable insights into roadmap and messaging.
• Develop narrative foundations for CEO keynotes and major events, ensuring story consistency from category to sales level.
• Manage and develop two Sr PMMs, define operating rhythms/quality standards, and remove blockers to keep the team focused on high-impact work.
• Use AI tools to accelerate research, messaging iteration, persona development, and competitive synthesis.

Requirements

• Location: Ireland, UK, or Germany (Remote)
• 8+ years in B2B SaaS owning positioning, messaging, and GTM strategy.
• 2+ years of management experience.
• Experience building portfolio-level messaging (not only individual products) and running launch programs with commercial accountability and tiered execution.
• Managed at least 2 direct reports; comfortable with performance conversations and coaching.
• Cross-functional leadership to align Sales, Marketing, Product, and CS behind GTM plans.

Culture & Benefits

• Flexible hours, 33 vacation days, and parental leave support.
• Wellbeing and financial support (including access to Open Up and wellbeing/fitness benefits).
• Connection and community via virtual events, collaborative activities, and local meet-ups.
• Tech equipment, referral bonuses, and an individual development budget; dog-friendly HQ.
• Perks and benefits are for full-time employees and may vary slightly by office location.

Hiring process

• Interview process includes discussion of benefits and role details.