Director of Product Marketing (AI)

TL;DR

Director of Product Marketing (AI): Define and evolve positioning and market narrative for Active Intelligence, driving go-to-market strategies focused on adoption and continued usage with an accent on translating complex AI capabilities into clear customer value and building an experimentation-driven PMM operating model. Focus on leading AI-first enablement and revenue programs, owning the market-side of the customer lifecycle, and strengthening cross-functional influence across Product, Sales, Marketing, and Customer Success.

Location: United States

Salary: $192,400–$264,600 per year

Company

hirify.global is an autonomous marketing platform that helps teams automate campaigns with AI agents and integrate across 1,000+ apps.

What you will do

• Define and evolve positioning and market narrative for Active Intelligence, strengthening the story in every stakeholder conversation.
• Own market-side customer lifecycle messaging and drive adoption and continued usage outcomes measured beyond launch metrics.
• Run experimentation-driven PMM programs with weekly learning cycles (hypothesis, signal, learning).
• Automate traditional launch and enablement mechanics using AI to improve speed, experimentation, and operational scale.
• Enable Sales, Customer Success, and partners with proof points, talk tracks, and feedback loops into Product decisions.
• Lead and grow a PMM team of outcome owners, setting standards by doing the work and building accountability and urgency.

Requirements

• 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies.
• 3+ years of proven leadership experience leading PMM teams, including building or transforming a function.
• Product-strategy mindset focused on market impact and product-market fit.
• Proven track record driving adoption and retention outcomes.
• Proven ability to influence across Product, Sales, Marketing, and Customer Success.

Nice to have

• Experience with AI-native products, marketing automation, or platform products for SMB/mid-market.
• Experience building experimentation-driven marketing functions.
• Deep customer empathy combined with analytical rigor.
• Strong bias for action and desire to erase the boundary between product and marketing.

Culture & Benefits

• Comprehensive health and wellness benefits, including a fully-covered High Deductible Health Plan (HDHP) and telehealth access.
• Generous paid time off with open PTO and a four-week paid sabbatical (bonus after five years).
• 401(k) matching with immediate vesting.
• Learning and development support via LinkedIn Learning and professional development programs.
• Collaborative culture focused on innovation, teamwork, and mutual support.

Hiring process

• Submit a response describing a time you drove product adoption through experimentation (hypothesis, learning, and what you would do differently).
• Proceed through interviews to evaluate leadership, positioning/GTМ impact, and cross-functional influence.