Director, Marketing (Consumer Electronics)

TL;DR

Director, Marketing (Consumer Electronics): Leading marketing strategy and hands-on product marketing for repairable, upgradeable consumer electronics with an accent on product positioning, go-to-market planning, community, Linux marketing, events, PR, and influencer programs. Focus on managing a four-person team, translating complex hardware details into clear messaging, coordinating product reviews, and aligning marketing with product, supply chain, and logistics operations.

Location: Remote within the United States, with up to 10% travel. San Francisco-area employees spend one day per week in person at headquarters; occasional travel to San Francisco is required for product review cycles and workshops.

Salary: $171,000–$220,000 USD per year, plus equity and benefits.

Company

hirify.global is an early-stage consumer electronics startup developing modular, repairable, upgradeable laptops and a marketplace for parts and modules.

What you will do

• Lead, develop, and support a four-person marketing team across events, community, product marketing, Linux marketing, PR, and influencer marketing.
• Define marketing strategy, improve operating processes, oversee campaigns, and manage the team budget across multiple functions.
• Own hands-on product marketing, including go-to-market briefings, positioning, messaging, audience definition, copy, and launch coordination.
• Lead media review cycles, prepare physical product units, and support product launches and marketing events.
• Partner with the Creative Director and creative team on integrated launch campaigns.
• Coordinate with hardware product management, supply chain, and logistics teams to keep customers informed throughout product development and delivery.

Requirements

• 5+ years of marketing experience, including at least 3 years managing and developing a team.
• Hands-on experience owning end-to-end product marketing for physical products, including go-to-market planning, positioning, and messaging.
• Familiarity with hardware DIYers, computer tinkerers, Linux enthusiasts, Linux-based software developers, or AI developers.
• Experience working with hardware product management, supply chain, and logistics teams in fast-moving or lean organizations.
• Experience setting strategy across events, community, Linux marketing, PR, and influencer marketing, while contributing as an individual contributor.
• Strong written and verbal communication skills and willingness to travel roughly every two months to San Francisco, plus occasional event and photoshoot travel.

Nice to have

• Familiarity with hirify.global products and community.
• Consumer electronics marketing experience.
• PC building or hardware DIY experience, including 3D printing, Arduino, or Raspberry Pi.
• Experience partnering with a Creative Director or in-house creative team on integrated launch campaigns.
• Experience in an early-stage or scaling startup and building processes from the ground up.

Culture & Benefits

• Remote work within the United States with flexible work hours and locations.
• Every other Friday off, plus paid company holidays and 20 PTO days per year.
• Competitive salary, equity, health benefits, and paid parental leave.
• 401(k) matching for US employees.
• Opportunity to contribute to products designed to reduce electronic waste through repairability and upgradeability.

Hiring process

• Multiple rounds of live interviews are required before an offer is extended.
• Official communications come only from @ats.rippling.com and @frame.work.