Growth Lead - Digital Identity Management (SaaS)

Location: Copenhagen, Denmark, with office-based work at Sundkaj in Nordhavn

Company

hirify.global is a Northern European digital transformation and software company serving private and public organizations through data, AI, software development, digital experiences, and business applications.

What you will do

• Own the P&L for the self-service channel, including revenue, costs, marketing spend, and profitability.
• Build and execute the growth strategy for SMB acquisition, conversion, and product-led sales.
• Manage performance marketing across Google Ads, LinkedIn Ads, SEO, retargeting, email, and lifecycle campaigns.
• Optimize the full funnel from traffic and landing pages through sign-up, checkout, onboarding, activation, and paid conversion.
• Own pricing, packaging, messaging, conversion rate optimization, performance reporting, attribution, tracking, and funnel analytics.
• Collaborate with Product on the commercial roadmap and use AI tools for research, campaign development, creative testing, content production, analysis, and automation.

Requirements

• Senior performance marketing or growth experience with head-of-level capability and proven responsibility for digital acquisition, conversion, and revenue growth.
• Strong understanding of SMB acquisition, self-service funnels, and SaaS or software business models.
• Ability to operate as a business owner with P&L responsibility, not only as a channel specialist.
• Technical marketing skills across analytics, attribution, tracking, paid media, CRM, and funnel optimization.
• High-level English required; Danish or another Scandinavian language is advantageous.
• Hands-on experience with AI tools and a strong understanding of how AI can improve growth work.

Nice to have

• Experience with pricing, packaging, onboarding flows, or product-led growth.
• Danish or another Scandinavian language.

Culture & Benefits

• Ownership of a strategically important commercial channel with direct P&L responsibility and high visibility.
• Competitive package with pension, health insurance, lunch scheme, equipment, phone, and internet.
• Modern offices and the option to work from hirify.global headquarters in Oslo, Stockholm, Copenhagen, Helsinki, or Vilnius at times.
• Social activities including Friday bars, parties, and employee events.
• International and inclusive working environment across the Nordic countries and Lithuania.