Growth Lead (SaaS)

TL;DR

Growth Lead - Digital Identity Management (SaaS): Owning and scaling the self-service channel for digital identity products with an accent on SMB acquisition, product-led sales, performance marketing, and P&L management. Focus on optimizing the complete funnel from paid acquisition and sign-up through onboarding, activation, checkout, and paid conversion while using analytics and AI to improve growth efficiency.

Location: Copenhagen, Denmark; temporary remote work with the option to work from hirify.global offices in Oslo, Stockholm, Copenhagen, Helsinki, or Vilnius at times.

Company

hirify.global is a Northern European digital transformation and software group delivering digital identity management, data and AI, software development, digital experiences, and business applications.

What you will do

• Own the self-service channel P&L, including revenue, costs, marketing spend, and profitability.
• Build and execute SMB acquisition and conversion strategies across digital channels.
• Manage Google Ads, LinkedIn Ads, SEO, retargeting, email, and lifecycle campaigns.
• Optimize the funnel from traffic and landing pages through sign-up, checkout, onboarding, activation, and paid conversion.
• Own pricing, packaging, messaging, performance reporting, attribution, tracking, and funnel analytics.
• Collaborate with Product on the commercial roadmap and use AI tools for research, creative testing, content, analysis, and automation.

Requirements

• Senior performance marketing or growth experience with head-of-level capability.
• Proven success driving digital acquisition, conversion, and revenue growth.
• Strong understanding of SMB acquisition, self-service funnels, and SaaS or software business models.
• Technical marketing expertise across analytics, attribution, tracking, paid media, CRM, and funnel optimization.
• Hands-on experience with tools such as HubSpot, GA4, paid media platforms, landing pages, and dashboards.
• High-level English proficiency required; Danish or another Scandinavian language is an advantage.

Nice to have

• Experience with pricing, packaging, onboarding flows, or product-led growth.
• Danish or another Scandinavian language.

Culture & Benefits

• Ownership of a strategically important commercial channel with direct P&L responsibility and high visibility.
• Pension, health insurance, lunch scheme, equipment, phone, and internet.
• Modern offices and the flexibility to work from hirify.global headquarters across the Nordic region and Lithuania at times.
• Social events including Friday bars, parties, and employee activities.
• International, inclusive, and collaborative working environment.