Growth Marketing Manager, New Games

Location: Stockholm, Sweden; on-site

Company

hirify.global is an interactive entertainment company focused on mobile games, known for titles including Candy Crush and Farm Heroes Saga, and is part of Microsoft.

What you will do

• Embed in a cross-functional New Games team and influence product, player, and growth decisions from concept through launch.
• Identify growth questions, create hypotheses, and run rapid experiments across propositions, audiences, channels, creative, store presence, and early-player journeys.
• Connect acquisition, conversion, retention, and player value to product development and marketing decisions.
• Use player research, market signals, competitor analysis, and data to identify opportunities and make recommendations.
• Collaborate with Product, Analytics, Creative, Development, and central hirify.global teams to align priorities and move work forward.
• Brief creative, develop positioning, analyse results, write test plans, communicate data stories, and use AI tools to accelerate research, ideation, analysis, and production.

Requirements

• Experience in growth, performance, product, brand, or consumer marketing within games, entertainment, apps, or another digital consumer business.
• Ability to turn ambiguous problems into practical plans and deliver useful first versions quickly.
• Strong test-and-learn mindset, commercial judgment, analytical skills, and ability to turn data into practical next steps.
• Confidence collaborating across disciplines and influencing stakeholders with different perspectives.
• Genuine curiosity about casual games, their players, culture, entertainment, and emerging player behaviour.
• Hands-on experience with AI tools or demonstrated curiosity and active use of AI to improve work.

Culture & Benefits

• High-autonomy individual-contributor role in a fast-moving, start-up-like New Games environment.
• Close, on-site collaboration with a small game team.
• Freedom and proximity of an ambitious game team combined with hirify.global's scale, expertise, and player understanding.
• Opportunity to influence real product decisions early and bring marketing tests to market within weeks.