Marketing Operations and Analytics Specialist

TL;DR

Marketing Operations and Analytics Specialist (CRM/Analytics): Supporting data-driven marketing decisions by ensuring data accuracy and actionable insights across the buyer journey with an accent on campaign effectiveness and pipeline impact. Focus on building measurement frameworks, optimizing funnel performance, and establishing scalable automation workflows.

Location: Hybrid (4 days onsite in Holland, MI; 1 day remote)

Company

hirify.global is a global design company dedicated to redefining modern environments for the 21st century with a focus on sustainability and equity.

What you will do

• Establish and enforce data consistency standards across the marketing CRM to maintain accurate information.
• Support platform integrations between marketing CRM, sales CRM, web analytics, and social tools.
• Define and evolve marketing measurement frameworks including MQLs, SQLs, and pipeline contribution.
• Build and maintain performance dashboards to track campaign and full-funnel performance.
• Analyze buyer journey trends and drop-offs to identify optimization opportunities.
• Support department financial operations, including budget monitoring and invoice processing.

Requirements

• 3 to 5 years of experience in marketing analytics or marketing operations.
• Hands-on experience with Salesforce, HubSpot, Google Analytics, and Content Square.
• Strong analytical skills with a deep understanding of funnels and attribution concepts.
• Advanced proficiency with Microsoft Excel for complex analysis and reporting.
• Must be based in or able to work onsite in Holland, MI.

Culture & Benefits

• Inclusive work environment committed to equal opportunity employment.
• Purpose-driven culture focused on design for the good of humankind.
• Support for a sustainable, equitable, and beautiful future.
• Flexible hybrid work arrangement (4 days office, 1 day home).