Marketing Operations Manager (B2B SaaS)

TL;DR

Marketing Operations Manager (B2B SaaS): Owns lead scoring, routing, and revenue handoff processes across Marketo, LeanData, Salesforce, and BDR tools with an accent on lifecycle governance, SLA design, and funnel quality. Focus on calibrating predictive scoring, designing complex routing logic, validating outcomes with SQL, and improving alignment between marketing, sales, and BDR teams.

Location: Fully remote, based in Costa Rica, with working hours aligned to the Central Time zone to support collaboration with the Oakland, California-based team and US sales organization.

Company

hirify.global is part of a data infrastructure organization helping companies move, transform, govern, and use trusted data for analytics, AI, and business decisions.

What you will do

• Build, maintain, and calibrate lead scoring models in Marketo using BDR feedback and closed-won/lost data.
• Own lead routing logic and governance in LeanData, including matching, ownership rules, and routing paths.
• Define MQL criteria, design SLAs, and manage the marketing-to-sales handoff process.
• Manage lifecycle status, lead source governance, inbound and partner-sourced lead triage, and ABM account lists.
• Optimize workflows across Outreach, Nooks, and Clay, including sequence logic, data flow, and adoption.
• Maintain CRM data standards and lead regular sales and marketing operations alignment reviews.

Requirements

• 4–6 years of experience in marketing operations, revenue operations, or lifecycle roles in B2B SaaS or high-growth environments.
• Hands-on experience building and calibrating lead scoring models in Marketo.
• Experience owning lead routing logic in LeanData or a comparable platform.
• Working knowledge of SQL for validating routing and scoring outcomes against CRM data.
• Experience partnering with sales or BDR leadership on handoff logic, SLAs, routing rules, and CRM data standards.
• Ability to work independently during US business hours as part of a distributed team and use conversational AI tools for research, documentation, troubleshooting, and funnel diagnostics.

Nice to have

• Experience with Outreach, Nooks, Clay, or comparable BDR-facing tools.
• Experience with Bizible/Marketo Measure, Demandbase, or other ABM platforms.
• Experience mentoring junior marketing operations team members.
• Experience establishing or enforcing CRM data governance standards for sales organizations.

Culture & Benefits

• Fully remote work with collaboration across distributed teams.
• Employer-paid medical insurance, subject to country and worker type.
• Paid time off, sick leave, parental leave, holidays, and volunteer days.
• RSU stock grants, professional development, and training opportunities.
• Virtual team events, team-building activities, a monthly phone stipend, and mental health support.