Director of Demand Generation

TL;DR

Director of Demand Generation (MarTech): Architecting and scaling a centralized growth engine for Twilio.org with an accent on GTM strategy, pipeline ownership, and AI-driven automation. Focus on leading a high-performing team, optimizing multi-channel digital spend, and streamlining the conversion path from sign-up to active spender.

Location: Remote (Must be based in the USA)

Salary: $188,240 – $276,700

Company

Twilio is a cloud communications platform that empowers businesses to create personalized customer experiences via AI-powered tools and developer-centric APIs.

What you will do

• Lead and develop a high-performing team of four, including three senior managers overseeing ABM, Inbound, and Digital Sales segments.
• Establish operational swim lanes to centralize campaign workflows and eliminate ownership ambiguity.
• Directly own performance metrics and full-funnel pipeline targets in close partnership with Sales leadership.
• Orchestrate global digital media budgets, optimizing paid/organic channels and tracking website conversion metrics.
• Drive AI-first automation to scale programmatic plays and lifecycle triggers for self-service users.
• Collaborate with Product Marketing, Events, and Brand teams to align corporate strategies with tactical growth goals.

Requirements

• Proven experience in a dedicated people manager role supervising senior individual contributors or managers.
• Comprehensive background in B2B demand generation, including Account-Based Marketing (ABM) and digital lifecycle programs.
• Demonstrated experience managing multi-channel digital media budgets and optimizing MQL-to-SQL conversion paths.
• Track record of partnering successfully with enterprise Sales leadership and Product Marketing.
• Hands-on proficiency with SFDC, Marketo, and AI-driven workflow tools.
• Must be based in the USA.

Nice to have

• Familiarity with building scalable template libraries and agile asset management systems.
• Experience in Public Sector (SLED), Non-profit, or Healthcare and Life Sciences (HLS) verticals.
• Analytical capability to resolve data tracking gaps using enterprise tools like Tableau.

Culture & Benefits

• Remote-first work environment emphasizing global inclusion and connection.
• Competitive pay with eligibility for equity and corporate bonus plans.
• Comprehensive health care insurance and 401(k) retirement account.
• Generous paid time off, including sick leave and parental leave.
• Strong support for volunteering and community donation efforts.