Director, Marketing Analytics & Automation (SaaS)

TL;DR

Director, Marketing Analytics & Automation (SaaS): Leading the strategy and execution of data-driven and AI-enabled marketing capabilities with an accent on marketing intelligence, attribution modeling, and martech architecture. Focus on transforming marketing performance measurement, optimizing ROI, and building a modern AI-powered intelligence ecosystem.

Location: Hybrid in Woburn, MA, USA

Salary: $150,000 – $190,000 annual base salary

Company

hirify.global specializes in the design, development, licensing, and management of typefaces and font technologies for global brands and creative professionals.

What you will do

• Lead global strategy for marketing analytics and AI-enabled insights to improve decision-making and revenue outcomes.
• Own the global framework for measurement, including attribution modeling, funnel analytics, and ROI reporting.
• Define and manage the roadmap for the global marketing technology ecosystem (CRM, CDP, and analytics platforms).
• Partner with data, legal, and technology teams to ensure data governance and privacy compliance.
• Build and lead a high-performing global team across marketing analytics, automation, and operations.

Requirements

• 10–15+ years of experience in marketing analytics, operations, or marketing technology leadership roles.
• Must be based in the USA to support hybrid work in Woburn, MA.
• Proven experience leading data-driven marketing transformation within B2B SaaS, technology, or digital platforms.
• Deep knowledge of analytical tools such as Marketo, 6sense, and Path Factory.
• Strong background in advanced analytics, predictive modeling, and AI/ML implementation within marketing.
• Bachelor’s degree in Marketing, Data Science, or Business (MBA preferred).

Culture & Benefits

• Hybrid work arrangements and competitive paid time off programs.
• Comprehensive commercial medical insurance coverage.
• Competitive compensation with a corporate bonus program.
• Professional onboarding and high internal mobility across the organization.
• Retirement planning options to save for the future.