Direct Marketing Growth Manager (Fintech)

TL;DR

Direct Marketing Growth Manager (Fintech): Scaling the direct mail and CRM channels as a defensible growth engine with an accent on data-driven response modeling, SQL/Python pipeline development, and unit economics. Focus on building the end-to-end operational and analytical infrastructure to target customers with precision and maximize incremental LTV.

Location: Must be based in London, UK (Hybrid: in-office Tuesday–Thursday).

Company

hirify.global is a profitable fintech unicorn rebuilding consumer finance products like loans, credit cards, and car finance with modern technology.

What you will do

• Own the direct mail and CRM strategy end-to-end, managing P&L, forecasting, and CAC/LTV discipline.
• Build and maintain response/propensity models using SQL and Python to optimize targeting.
• Source and manage data pipelines, including first-party and third-party enrichment data.
• Execute end-to-end campaigns, including creative briefing, print production, and logistics.
• Design and implement segmentation, holdouts, and incrementality testing to measure performance.
• Hire and develop a high-performing team while leveraging AI to scale operations efficiently.

Requirements

• 7+ years of experience in direct mail, CRM, lifecycle, or performance marketing.
• 2–3 years of experience owning a channel or function end-to-end.
• Hands-on technical proficiency with SQL and Python for data modeling and pipeline management.
• Proven track record of scaling measurable acquisition channels with commercial impact.
• Strong operational experience in print/mail production and vendor management.
• Demonstrable use of AI tools in analysis, creative, or automation workflows.

Nice to have

• Experience in financial services or regulated consumer categories.
• Background in building data pipelines or enrichment stacks.
• Experience with credit/lending offers and risk-based targeting.
• History of hiring and developing analytics or marketing teams.

Culture & Benefits

• Best-in-class compensation package including equity.
• Private health insurance coverage.
• In-house chefs providing fresh, healthy lunches in the office Tuesday–Thursday.
• Flexible work policy with remote options on Mondays and Fridays.
• Inclusive and open workspace culture in central London.