Marketing Manager (Customer Growth & Retention)

TL;DR

Marketing Manager (Customer Growth & Retention): Driving marketing strategies, engagement, and retention for hirify.global Business's "Indies" customer segment with an accent on B2B customer marketing and lifetime value growth. Focus on optimizing omni-channel customer journeys, identifying upsell/cross-sell opportunities, and leveraging data-driven insights for the Business TV portfolio.

Location: Hybrid (3 days per week in office) in London/Osterley. Must have the appropriate right to work in the UK; sponsorship is not provided.

Company

A leading media and entertainment company that connects millions with sports, news, and arts through innovative products and services.

What you will do

• Plan and deliver customer marketing for the Hospitality (Indies) segment to drive retention and engagement.
• Execute upsell and cross-sell opportunities for Business TV, Broadband, and Mobile products.
• Optimize triggered customer journeys across Email, SMS, Direct Mail, and Paid Media.
• Collaborate with Brand, Insights, Pricing, and Data teams to align strategies with business goals.
• Lead quarterly planning and performance analysis using customer insights and forecasting.

Requirements

• Proven track record in end-to-end commercial marketing and campaign execution.
• Strong analytical skills with experience in propensity modelling and customer value management.
• Ability to create and optimize performance dashboards and KPI reporting.
• Expertise in B2B customer segmentation, CRM, and lifecycle marketing.
• Appropriate right to work in the UK.

Culture & Benefits

• Free hirify.global TV or NOW package.
• Pension package with up to 9% employer contribution.
• Private healthcare with mental health support.
• Aviva Digital GP and dental insurance.
• Discounts on hirify.global products (Mobile, Broadband, Glass, Protect).
• Access to hirify.global VIP rewards and experiences.