User Acquisition, Creative Strategy Manager (Sports Betting)

TL;DR

User Acquisition, Creative Strategy Manager (Sports Betting): Develops and scales performance creative for a daily fantasy sports platform across paid social, display, search, and mobile acquisition channels with an accent on creative testing, production operations, and data-driven optimization. Focus on designing experiments, improving acquisition efficiency, increasing creative velocity, and building repeatable frameworks for high-performing concepts.

Location: Hybrid position based at the hirify.global headquarters in Atlanta, Georgia, United States. Must be authorized to work for any employer in the U.S.; visa sponsorship is not available.

Company

hirify.global is a daily fantasy sports platform covering major sports leagues and esports titles across North America.

What you will do

• Develop and execute performance creative strategies across Meta, TikTok, Snap, X, Reddit, Google, YouTube, AppLovin, Moloco, and other acquisition channels.
• Translate business goals, product launches, and sports seasonality into creative roadmaps and briefs for static, dynamic, and playable formats.
• Run creative experiments using a build-measure-learn approach, analyze performance data, and scale winning concepts.
• Lead creative production workflows, including feedback, delivery, in-person shoots, and talent-driven productions.
• Manage external creative and media agency relationships, timelines, scope, and output quality.
• Define acquisition creative KPIs and present data-driven insights to senior leadership while collaborating with marketing, product, analytics, and legal teams.

Requirements

• 5+ years of experience in performance marketing, creative strategy, or growth marketing.
• Track record of developing and scaling creative that drives measurable user acquisition growth.
• Deep understanding of paid social and digital advertising platforms, including channel-specific creative best practices.
• Experience with creative testing frameworks, experimentation at scale, and data-informed optimization.
• Hands-on creative production experience, strong project management, communication, and stakeholder management skills.
• U.S. work authorization required; employment visa sponsorship is not available.

Nice to have

• Experience in daily fantasy sports, sports betting, gaming, or consumer mobile applications.
• Experience supporting talent-driven, on-set creative production.
• Familiarity with Tableau, AppsFlyer, or similar analytics and attribution tools.
• Experience using AI tools to accelerate creative ideation, production, and iteration.

Culture & Benefits

• Hybrid work with modern schedules focused on outcomes.
• Company-subsidized medical, dental, and vision plans.
• 401(k) plan with company match and annual bonus.
• Flexible PTO, paid leave programs, 16-week paid parental leave, and disability benefits.
• Company equipment, in-person events, team outings, and career development opportunities.