VP, Creative Strategy (AI)

TL;DR

VP, Creative Strategy (AI): Leading end-to-end new-business pitches and developing creator-led marketing strategies with an accent on audience insight, participatory creativity, and emerging technology. Focus on shaping strategic narratives, building repeatable methodologies, translating AI capabilities into marketing solutions, and winning executive-level client presentations.

Location: New York, NY; hybrid work required

Salary: $200,000–$225,000 per year

Company

hirify.global is an independent creator and social agency that helps brands become cultural drivers through creator marketing, technology, and community-led campaigns.

What you will do

• Lead new-business pitches from brief through delivery, setting the strategic approach and ensuring creative and strategic quality.
• Develop strategic narratives, audience insights, positioning, creative territories, and pitch recommendations.
• Present and sell ideas to brand managers, senior clients, and C-suite executives.
• Partner with Creative, Creator Strategy, Measurement, Paid Media, and Client Services to create cohesive pitch solutions.
• Develop new offerings, products, strategic capabilities, and repeatable approaches that create commercial opportunities.
• Apply AI and emerging technologies to develop participatory campaigns, storytelling formats, and production solutions.

Requirements

• 12+ years of experience in creative, social, and content strategy, including 5+ years leading new-business, pitch, or strategy teams.
• Proven experience personally developing, presenting, and winning high-value new-business pitches.
• Direct experience creating creator marketing campaigns within the creator economy.
• Strong understanding of brand, product, and performance marketing, with the ability to connect creative ideas to business outcomes.
• Exceptional presentation, storytelling, executive communication, and strategic framework-building skills.
• Deep fluency in creator culture, participatory communities, digital ecosystems, AI, and emerging technology; the role is based in New York, NY and operates on a hybrid basis.

Nice to have

• Experience in a creator marketing, influencer marketing, or creator economy business.
• Expertise in entertainment and gaming, spirits and luxury, beauty, sports, technology, or automotive.
• Experience operating in large, matrixed, or global organizations.
• Established relationships with senior brand and marketing leaders.

Culture & Benefits

• Inclusive culture focused on diversity, equity, belonging, respect, and empathy.
• Medical, dental, and vision coverage.
• 25 days of paid time off, sick days, and winter break.
• Professional development stipend, monthly phone and internet reimbursement, and a new-joiner home office allowance.
• Up to 16 weeks of paid parental leave, volunteer days, insurance options, legal assistance, and employee resource groups.