Performance Marketing Principal

TL;DR

Performance Marketing Principal: Owning ridership outcomes and global marketing budgets for transportation services with an accent on data-driven acquisition and retention strategies. Focus on designing multi-channel campaigns, scaling local market tactics, and optimizing the rider funnel through rigorous experimentation and analysis.

Location: Must be based in New York, New York

Salary: $125,000–$160,000

Company

hirify.global is a global transportation technology provider that builds digital infrastructure to transform public transit networks into efficient, data-driven systems.

What you will do

• Own and optimize multi-market budgets across paid social, display, and OOH channels to drive rider acquisition.
• Manage end-to-end lifecycle programs and performance campaigns, including audience strategy and A/B testing.
• Drive growth through experimentation and identify new initiatives to improve acquisition and retention.
• Conduct funnel analysis to optimize the rider journey from signup to long-term loyalty.
• Scale community-specific programs by developing replicable playbooks for diverse markets.
• Collaborate with local teams to tailor paid strategies and report on key performance metrics.

Requirements

• Minimum of 6+ years of experience managing and optimizing marketing budgets.
• Hands-on experience with Meta Ads, Google Ads, and programmatic platforms.
• Strong analytical skills with proficiency in SQL, Excel, and BI tools.
• Proven track record of scaling marketing programs across multiple markets simultaneously.
• Exceptional written and interpersonal communication skills.
• Proactive problem-solver with a high level of ownership.

Culture & Benefits

• Comprehensive benefits package including free medical plans.
• 401K matching program.
• Catered lunch on Wednesdays.
• Opportunity to work on cutting-edge public mobility technology.