Senior Manager, Global Campaigns - Pillar Campaigns (AI Automation)

Location: Hybrid, Denver, Colorado, United States

Company

Provides software and digital twin solutions that help infrastructure professionals design, build, and operate transportation, water, energy, and urban infrastructure.

What you will do

• Lead flagship pillar campaigns end to end, including positioning, messaging, content and channel strategy, launch, optimization, and retrospectives.
• Develop competitive positioning, narrative frameworks, message pillars, and content tiering for global campaigns.
• Own campaign hub and landing page architecture and develop webinar and nurture programs across multi-quarter campaign arcs.
• Analyze KPIs, run biweekly optimization reviews, design tests, recommend pivots, and connect campaign performance to pipeline, closed-won revenue, conversion, and awareness.
• Create campaign playbooks for regional field marketing teams and coordinate global localization across AMER, EMEA, and APAC.
• Explore and maintain AI-powered workflows and agents for copy production, reporting, asset coordination, and campaign briefing.

Requirements

• 7–10 years of experience in integrated campaign management, demand generation, or growth marketing in a B2B environment.
• Proven ownership of multi-channel campaigns from brief through launch and optimization.
• Strong competitive positioning, narrative development, hypothesis-driven testing, and data-based decision-making skills.
• Familiarity with Marketo, Salesforce CRM, and project management tools such as ClickUp, Asana, or Jira.
• Experience collaborating with regional or field marketing teams and balancing global consistency with local relevance.
• Comfort working hands-on in ambiguous, build-phase environments and helping develop AI and automation systems.

Nice to have

• Account-based marketing strategy and execution experience, including account selection, tiering, and cross-channel orchestration.
• Background in enterprise software, infrastructure, or another technical industry.

Culture & Benefits

• Collaborative culture with a focus on inclusion, belonging, and colleague wellbeing.
• Attractive salary and benefits package.
• Opportunity to contribute to software supporting more sustainable, connected, and resilient infrastructure.
• Minimal travel, approximately 1–2 trips per year.