Growth Marketing Manager (AI)

TL;DR

Growth Marketing Manager (AI): Driving go-to-market strategy and demand generation for a portfolio of AI-built products with an accent on category creation and full-funnel ownership. Focus on crafting value propositions from scratch, building early-access pipelines, and scaling revenue for new product pods.

Location: Remote. Must be based in one of the following countries: United States, Australia, Brazil, Hungary, China, Germany, Hong Kong, Philippines, Mexico, Netherlands, Norway, Spain, or Sweden

Company

hirify.global is an education technology company that creates intuitive products to simplify learning and personal development.

What you will do

• Own positioning and messaging, crafting value propositions and packaging for new AI products across K12, higher education, and business sectors.
• Lead go-to-market readiness for pilots, early access, and general availability, including timelines, channels, and pricing.
• Build the demand engine by generating pipeline through campaigns, audience building, and early-access recruiting.
• Create strategic collateral, digital content, and customer-facing assets to establish clear product differentiation.
• Act as the market and customer expert, providing critical insights to inform product and pricing strategies.
• Manage the customer lifecycle to drive adoption, expansion, and retention through value-based messaging.

Requirements

• 5+ years of experience in product, portfolio, or growth marketing, ideally within EdTech or related industries.
• Proven ability to drive go-to-market strategy and execute strategic product launches end-to-end.
• Strong range in demand generation, including funnel management and audience building.
• Exceptional writing skills with a portfolio of strategically focused content.
• Ability to influence executive teams and present to diverse groups virtually and in person.
• Must be based in one of the supported countries (USA, Australia, Brazil, Hungary, China, Germany, Hong Kong, Philippines, Mexico, Netherlands, Norway, Spain, Sweden)

Culture & Benefits

• Competitive compensation and participation in an employee ownership program.
• Flexible work culture supporting remote, hybrid, and in-office collaboration.
• Generous time off, including local holidays and an annual "Dim the Lights" recharge period in December.
• Comprehensive wellness programs and mental health support.
• Professional development resources and tuition reimbursement.
• Inclusive culture with a dedicated employee recognition program.