Growth Marketing Manager (AI)

Location: United States; remote

Company

Develops intuitive products that support learning, personal development, education, and careers, with a Foundry division focused on AI-built products.

What you will do

• Define positioning, messaging, value propositions, naming, and packaging for new products across K12, higher education, business, and government.
• Lead go-to-market readiness for pilots, early access, and general availability, including timelines, channels, pricing input, and launch assets.
• Build demand through campaigns, audience development, early-access recruitment, and top-of-funnel programs.
• Create customer-facing collateral and digital content that communicate product differentiation.
• Research customers and competitors and provide insights to product and pricing decisions.
• Drive adoption, expansion, retention, and funnel performance through lifecycle messaging and campaign measurement.

Requirements

• Five or more years of experience in product, portfolio, or growth marketing.
• Experience with new-product launches and end-to-end go-to-market strategy and execution.
• Hands-on experience across campaigns, demand generation, funnel management, and audience building.
• Strong strategic writing skills with a portfolio of content and collateral.
• Ability to influence executive and cross-functional teams and present to groups of varying sizes.
• Ability to independently cover product marketing, demand generation, content, and lifecycle marketing with a focus on pipeline and revenue.

Nice to have

• Experience in edtech or a related industry.

Culture & Benefits

• Competitive compensation and an ownership program for full-time employees.
• Flexible collaboration options that vary by role, team, and location.
• Generous time off, local holidays, and an annual late-December recharge period based on departmental needs.
• Wellness programs, mental health support, and professional development resources including tuition reimbursement.
• Inclusive culture with employee recognition and the tools needed to work effectively.

Hiring process

• Background check required for all employees.
• Identity verification may include legal name, current physical location, contact number, and residential address.