Senior Partner Marketing Manager (Fintech)

TL;DR

Senior Partner Marketing Manager (Fintech): Building and scaling hirify.global's global partner marketing programme across ISVs, Marketplace partners, and systems integrators with an accent on MDF growth, co-marketing, and partner-influenced pipeline. Focus on designing global partner frameworks, embedding partners into every go-to-market motion, and connecting marketing investment to measurable revenue.

Location: Amsterdam, Netherlands

Company

hirify.global is building an AI-native Banking OS that enables banks to operate as one platform, supported by an ecosystem of ISV, Marketplace, and systems integration partners.

What you will do

• Own inbound and outbound marketing development funds, including allocation, approvals, reporting, partner investment growth, and Salesforce pipeline tracking.
• Embed partner motions into global and regional campaigns, events, launches, account-based marketing, and demand-generation programmes.
• Develop joint value propositions and co-branded narratives with product marketing and analyst relations.
• Author the global partner marketing framework, including partner tiering and regional go-to-market playbooks.
• Align marketing frameworks with partner contracts, incentives, certification tiers, and marketplace programmes.
• Define operating rhythms and scorecards covering MDF utilization, sourced pipeline, influenced revenue, and activation volume.

Requirements

• 8+ years of experience in partner, alliance, or channel marketing within fintech or enterprise SaaS.
• Experience building a partner marketing function and developing tiering, MDF, and joint go-to-market strategies.
• Strong commercial mindset with the ability to connect co-marketing activity to pipeline and revenue.
• Credibility with systems integration and consultancy alliance leaders, as well as ISV and fintech marketing stakeholders in banking.
• Experience running partner programmes across EMEA, the Americas, and APAC, with sound regional calibration judgment.
• Ability to combine strategic planning with hands-on execution and use AI to accelerate operational work.

Culture & Benefits

• Work within the Marketing Department in Amsterdam.
• Build a global programme with collaboration across EMEA, the Americas, and APAC.
• Operate at the intersection of banking technology, enterprise SaaS, partnerships, and AI.