Senior Manager, Startup Marketing (Fintech)

Location: San Francisco, California, United States

Salary: $180,000–$220,000 annual base pay, plus potential equity and bonus.

Company

Airwallex provides a global payments and financial platform with integrated business accounts, payments, spend management, treasury, and embedded finance solutions.

What you will do

• Own the go-to-market strategy, launch, and execution of integrated demand-generation campaigns for high-growth startups.
• Build partnerships and communities with venture capital firms, accelerators, founders, and startup operators through events, dinners, workshops, and other experiences.
• Scale the startup digital marketing engine across newsletters, webinars, LinkedIn, founder newsletters, Reddit, YouTube, and other paid channels.
• Develop relationships with startup influencers and prominent founders to amplify the Airwallex brand and generate network effects.
• Build automated email nurture programs and targeted outbound campaigns to convert ecosystem awareness into program interest.
• Measure funnel and pipeline performance, prioritize spend, and report growth impact to leadership.

Requirements

• 10+ years of growth marketing, startup marketing, B2B marketing, or ecosystem management experience.
• Deep experience in startup, accelerator, or venture capital ecosystems.
• Hands-on ability to execute both in-person community programs and digital growth campaigns.
• Entrepreneurial, autonomous approach with experience building programs from scratch in fast-paced, ambiguous environments.
• Track record of owning full-funnel KPIs, program enrollments, pipeline, and revenue metrics.
• Exceptional communication and relationship-management skills for engaging VC partners, founders, and industry influencers.

Nice to have

• Experience in fintech, payments, high-growth B2B SaaS, or developer ecosystems.
• An established network across Silicon Valley, New York City, or broader North American startup and venture capital ecosystems.
• Advanced proficiency with Salesforce, Marketo, Outreach, and analytics tools.

Culture & Benefits

• High-autonomy environment focused on ownership, rapid execution, and measurable impact.
• Opportunity to build 0-to-1 programs within a hyper-growth fintech company.
• US-based employees may receive medical, dental, vision, 401(k), disability, life insurance, and well-being benefits.
• US-based employees receive 20 paid vacation days and 12 company holidays annually.
• Additional compensation may include equity, annual bonuses, commissions, or RSUs.