Senior Manager, Startup Marketing (Fintech)

TL;DR

Senior Manager, Startup Marketing (Fintech): Driving Airwallex’s adoption within the startup and venture capital ecosystems with an accent on full-stack go-to-market strategy and community building. Focus on designing integrated demand-generation campaigns, scaling digital growth channels, and converting ecosystem awareness into measurable pipeline and revenue.

Location: Must be based in San Francisco, CA

Company

Airwallex is a global payments and financial platform empowering businesses with integrated solutions for accounts, payments, spend management, and treasury.

What you will do

• Own the end-to-end go-to-market strategy and execution for attracting high-growth startups.
• Build and scale partnerships with VCs, accelerators, and founders through exclusive community events and workshops.
• Manage the startup digital footprint across owned and paid channels including newsletters, webinars, and social media.
• Architect and deploy automated email nurture programs to convert ecosystem awareness into active program interest.
• Identify and cultivate relationships with key startup influencers and founders to amplify brand presence.
• Use data-driven insights to measure performance, prioritize marketing spend, and report on funnel impact.

Requirements

• 10+ years of growth or startup marketing experience with deep roots in the startup or venture capital landscape.
• Proven track record of full-stack B2B marketing execution spanning physical community building and digital growth mechanics.
• Strong commercial mindset with direct accountability for KPIs like program enrollments, pipeline, and revenue.
• Exceptional interpersonal skills with the executive presence to engage with top-tier VC partners and founders.
• Must be based in San Francisco, CA.
• Entrepreneurial mindset with the ability to build new programs from scratch in a fast-paced environment.

Nice to have

• Prior experience in fintech, payments, or high-growth B2B SaaS.
• Established network within the Silicon Valley, NYC, or North American startup and VC ecosystems.
• Advanced proficiency with marketing tech stacks including Salesforce, Marketo, and Outreach.

Culture & Benefits

• Work in a hyper-growth fintech environment with a global team of over 2,200 innovators.
• Opportunity to tackle high-visibility problems and build the future of global financial infrastructure.
• Collaborative culture that values founder-like energy, accelerated learning, and true ownership.
• Emphasis on using AI to work smarter and solve problems faster.