Partner Marketing Manager (Fintech)

TL;DR

Partner Marketing Manager (Fintech): Developing and executing integrated partner marketing programmes for the UK and EMEA markets with an accent on GTM partner referral pipelines and brand visibility. Focus on creating scalable campaigns across events, ABM initiatives, and high-value content to accelerate customer demand.

Location: Hybrid (London, UK) — 3 days in the office required

Company

Airwallex is a unified payments and financial platform for global businesses, empowering over 250,000 companies worldwide with integrated solutions for business accounts, payments, and treasury.

What you will do

• Lead partner marketing for UK and EMEA, collaborating with GTM and VC Partner teams to increase brand visibility.
• Identify and activate collaborations across key sectors including Accounting, CorpSec, eCommerce, and VC partners.
• Execute multi-channel programmes across events, paid media, PR, and account-based marketing (ABM).
• Create compelling content such as case studies, playbooks, pitch decks, and product videos.
• Establish tracking and reporting frameworks to analyze programme performance and optimize ROI.
• Support GTM teams in the launch of new products within the UK market.

Requirements

• 5-7+ years of experience in partnership or alliances marketing, preferably in B2B fintech, SaaS, or payments.
• Proven track record of executing successful GTM launches, lead generation, and customer acquisition.
• Experience working within highly cross-functional teams.
• Analytical mindset with the ability to interpret data to inform decision-making.
• Strong relationship-building skills with both internal and external stakeholders.
• Must be based in London to comply with the hybrid work model.

Nice to have

• Knowledge of the payments industry and cross-border commerce.
• Experience with international business.

Culture & Benefits

• Competitive salary and valuable equity in a high-growth global fintech.
• Collaborative open office space in London.
• High-impact regional role with opportunities for accelerated learning and ownership.
• Flexible hybrid work environment (3 days in office).