Product Marketing Lead (AI)

Location: Remote within the United States; applicants must have the legal right to work in the US, and visa sponsorship is not provided.

Company

hirify.global is an AI-native digital healthcare company delivering connected care across musculoskeletal, women’s health, cardiometabolic, and mental health programs.

What you will do

• Partner with General Managers to translate product capabilities into enterprise packages, tiers, bundles, and employer-focused solutions.
• Map enterprise buying committees and create sales plays, pitch tracks, champion-building kits, and objection-handling materials.
• Develop positioning, value propositions, ROI models, clinical efficacy messaging, case studies, and executive pitch decks.
• Launch and manage integrated enterprise product and audience campaigns across feature launches, open enrollment, and renewal cycles.
• Enable commercial teams with messaging, sales materials, and playbooks that improve deal velocity, win rates, and contract values.
• Collaborate with Demand Generation, Brand, Events, Product, Commercial leaders, and General Managers on coordinated GTM execution.

Requirements

• 8+ years of B2B product marketing experience, including new product launches, narrative development, and enterprise GTM activation.
• Experience marketing to complex B2B audiences, ideally in enterprise health benefits, digital health, HR technology, or complex SaaS.
• Ability to translate complex technology into clear, differentiated, and persuasive value propositions for enterprise buyers.
• Hands-on experience taking enterprise campaigns from concept through launch and measuring pipeline, deal velocity, and win rates.
• Strong cross-functional influence, emotional intelligence, strategic thinking, and execution skills.
• Active use of modern AI tools for audience research, messaging development, deal intelligence, and content production.

Culture & Benefits

• High-impact individual contributor role focused on category-defining enterprise healthcare products.
• Direct collaboration with General Managers, Product Managers, Commercial leaders, and marketing execution teams.
• Remote work within the United States.
• Compensation may be adjusted based on demonstrated impact and outlier performance.