Business Development Advisor (Healthcare)

TL;DR

Business Development Advisor (Healthcare): Generating referral demand for in-home care services in the San Francisco market with an accent on healthcare partnerships, consultative selling, and territory growth. Focus on building trust with referral partners, mobilizing stakeholders, converting referrals into care starts, and sustaining momentum across complex care environments.

Location: Field-based in San Francisco, California, with approximately 75% travel in the local community.

Salary: Base salary plus uncapped commission, with expected OTE of $115,000–$165,000.

Company

hirify.global develops technology, tools, and services that support aging in place and improve in-home care for older adults.

What you will do

• Own and grow referral relationships with hospitals, skilled nursing facilities, rehabilitation centers, senior living communities, and community partners.
• Execute consultative sales activities, including prospecting, cold calls, follow-ups, tailored solutions, and direct referral generation.
• Align in-home care services with partner needs, organizational goals, and care gaps while mobilizing multiple stakeholders.
• Track activities, outcomes, and next steps in Salesforce and use performance data to refine outreach strategy.
• Support in-home consultations, care starts, and occasional after-hours needs to strengthen partner and family trust.
• Re-engage stalled relationships and maintain consistent referral volume, conversion, and follow-through.

Requirements

• At least 2 years of experience in a quota-carrying sales role.
• Experience in outside, field-based sales, specifically selling a service.
• At least 1 year of experience in home care, healthcare, or a senior-related industry.
• Strong verbal and written communication skills, with the ability to drive action-oriented conversations.
• Ability to evaluate performance data, identify gaps, and adapt outreach strategies.
• Knowledge of or experience in the San Francisco Bay Area market and comfort spending approximately 75% of working time in the field are required.

Nice to have

• B2B experience developing referral relationships in healthcare or home care.
• B2C experience conducting in-home or consultative sales conversations.
• An existing network in home care, hospice, senior living, or social work.

Culture & Benefits

• Mission-driven work focused on improving the aging experience and supporting older adults.
• Flexible working conditions with ownership of territory strategy and execution.
• Uncapped commissions and a meritocratic culture that rewards performance.
• Structured sales playbooks, operating rhythms, and collaboration with local and national teams.
• Leadership principles emphasize integrity, compassion, trust, problem-solving, and measurable progress.