Conversion Rate Optimization Manager (CRO)

TL;DR

Conversion Rate Optimization Manager (CRO) (Digital experimentation): Leading the CRO programme across digital journeys with an accent on customer insight, behavioural analytics, and evidence-led experimentation. Focus on designing hypotheses, evaluating A/B and multivariate tests, improving conversion and revenue efficiency, and aligning senior stakeholders around scalable optimisation decisions.

Location: London, Birmingham, Manchester, or Bristol, United Kingdom

Company

BT Business provides secure connectivity and collaboration platforms to 1.2 million business customers across the United Kingdom.

What you will do

• Lead the end-to-end CRO and digital optimisation programme.
• Identify high-impact opportunities using customer behaviour, performance data, and commercial value.
• Develop hypotheses, test-and-learn roadmaps, measurement frameworks, and success metrics.
• Design, oversee, and evaluate A/B, multivariate, and other experimentation programmes.
• Translate test results into rollout, iteration, or further investigation recommendations.
• Partner with product, design, marketing, analytics, engineering, and commercial teams while coaching CRO specialists.

Requirements

• Expertise in CRO, experimentation, hypothesis development, A/B testing, multivariate testing, and optimisation roadmaps.
• Strong analytical rigour in defining metrics, interpreting data, and making evidence-led recommendations.
• Commercial understanding of conversion, revenue efficiency, lead quality, customer experience, and business growth.
• Customer-centred approach to user behaviour, journey friction, and customer decision-making.
• Ability to align senior stakeholders, manage trade-offs, and communicate commercial impact clearly.
• Experience coaching CRO specialists and collaborating across multidisciplinary teams.

Culture & Benefits

• 10% on-target annual bonus.
• 24/7 online private GP access for employees and immediate family.
• Paid carers leave and equalised maternity, paternity, and adoption leave.
• Discounts on EE and BT mobile and broadband products.
• Pension contributions of 5% from the employee and 10% from BT.
• Holiday purchase scheme with optional healthcare, dental, gym memberships, and other benefits.