Digital Optimisation Specialist (CRO)

TL;DR

Digital Optimisation Specialist (CRO) (A/B testing, analytics, personalisation): Executing rapid site optimisation experiments and content updates for global client websites with an accent on conversion rate optimisation, real-time performance monitoring, and audience segmentation. Focus on building and analysing multivariate tests, maintaining data quality, and translating trading insights into measurable commercial improvements.

Location: London, United Kingdom; hybrid working with teams in the office an average of four days per week.

Company

hirify.global is a global creative and digital experience agency within WPP, delivering brand, commerce, marketing, and enterprise technology solutions for major international organisations.

What you will do

• Execute weekly site optimisation roadmaps, including experiments, content updates, quality assurance, and rapid deployment.
• Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns to improve conversion rates.
• Monitor live campaign performance and web analytics to identify bugs, performance drops, and conversion opportunities.
• Analyse test results and audience behaviour, turning insights into recommendations and weekly performance reporting.
• Administer site optimisation, analytics, and content management platforms.
• Coordinate with copywriters, designers, developers, Paid Media, and customer experience teams on asset production and implementation.

Requirements

• Hands-on experience with site optimisation and A/B testing platforms such as Optimizely, VWO, Adobe Target, or similar.
• Proficiency in web analytics tools such as Google Analytics 4, Adobe Analytics, or Amplitude, including reports, segments, and event tracking.
• Experience editing and publishing content in enterprise CMS platforms such as Adobe Experience Manager, Sitecore, or Shopify.
• Understanding of CDPs such as Segment or Tealium and their use in real-time personalisation.
• Foundational knowledge of HTML, CSS, and JavaScript for browser rendering and experiment implementation.
• Strong analytical, organisational, collaborative, and agile delivery skills with the ability to manage fast-turnaround work.

Culture & Benefits

• Permanent employment with a discretionary bonus scheme, competitive pension, medical insurance, and life assurance.
• Training and career development opportunities.
• Holiday purchase and sale options, family-friendly policies, retailer discounts, and social events.
• Culture centred on empathy and trust, curiosity and collaboration, and courageous experimentation.
• Hybrid work model supporting collaboration and connection in the office.