Product Marketing Manager (EndPoint, NetSec, SASE)

TL;DR

Product Marketing Manager (EndPoint, NetSec, SASE): Develops positioning, messaging, content, and go-to-market plans for cybersecurity products with an accent on product launches, channel enablement, and competitive differentiation. Focus on translating technical capabilities into compelling stories for security professionals, managed service providers, sales teams, partners, and clients.

Location: On-site in Seattle, Washington, United States; willing to travel up to 25% and flex working hours to collaborate across global time zones.

Company

hirify.global is a cybersecurity company providing security products and services for businesses, channel partners, and managed service providers.

What you will do

• Develop product positioning, messaging, and content strategies with Product Management to support sales and product-line growth.
• Create web copy, eBooks, video scripts, infographics, buyer’s guides, advertisements, landing pages, battle cards, blog posts, sales decks, and partner content.
• Plan and manage product and release launches, coordinating cross-functional deliverables, resources, and deadlines.
• Communicate product value through training, presentations, demonstrations, and enablement materials for sales teams, partners, and clients.
• Conduct market research, monitor cybersecurity trends, and use engagement metrics to assess content effectiveness.
• Gather field feedback from Sales Engineering and channel teams and relay product positioning and customer insights to Product Management.

Requirements

• 10 years of B2B product marketing experience, including at least 5 years in cybersecurity product marketing.
• Experience working with or marketing to IT security professionals and managed service providers.
• Ability to explain technical concepts clearly to technical and non-technical audiences.
• Strong written and verbal storytelling skills and expertise in creating compelling marketing content.
• Strong PowerPoint and webinar skills; a bachelor’s degree in business, marketing, or equivalent experience.
• Ability to work on-site in Seattle and travel up to 25%.

Nice to have

• Experience marketing endpoint, SASE, identity, MDR, or NetSec cybersecurity products.
• Experience with Wrike or Salesforce.
• Advanced degree or certifications in business, marketing, or a technical field.

Culture & Benefits

• Regular collaboration with Product Management, Creative, Web, Sales Engineering, Field Marketing, and global teams.
• Opportunity to support products across global markets and work with channel partners and clients.
• Regular full-time employment with U.S. benefits.
• On-site workplace with flexibility to adjust hours for cross-time-zone collaboration.