Senior Product Marketing Manager (Cybersecurity)

TL;DR

Senior Product Marketing Manager (Cybersecurity): Own positioning, packaging, sales enablement, and go-to-market narratives across insider risk management, data loss prevention, AI governance, and employee monitoring with an accent on buyer research, competitive intelligence, and product launches. Focus on translating win/loss data into sharper messaging, building scalable creative production systems, and enabling sales teams in a converging enterprise cybersecurity market.

Location: Remote within the United States

Company

A cybersecurity SaaS company focused on insider risk management, data loss prevention, AI governance, and employee monitoring.

What you will do

• Own and continuously test positioning and messaging across four converging cybersecurity categories.
• Build persona and buyer-journey frameworks using closed-won, closed-lost, churn, and interview data.
• Lead sales enablement, including onboarding decks, demo scripts, objection-handling guides, pricing narratives, and competitive battlecards.
• Partner with Product to turn the roadmap into launch plans, go-to-market narratives, and sales collateral.
• Manage creative and content talent while developing AI-first production workflows for a lean marketing team.
• Use competitive intelligence and analyst relations to refine messaging and influence market perception.

Requirements

• 8+ years of product marketing experience, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS.
• Proven ownership of positioning in a multi-category or category-creation environment.
• Experience building sales enablement materials that sales teams actively use.
• Strong competitive intelligence skills and the ability to convert win/loss data into messaging improvements.
• Experience managing creative or content talent and interest in AI-powered production workflows.
• Strong writing skills; writing ability will be evaluated directly.

Nice to have

• Analyst relations experience with organizations such as Gartner or Forrester.

Culture & Benefits

• Collaborative, forward-thinking team with a focus on professional growth.
• Unlimited paid time off.
• Health benefits.
• 401(k) with company matching.
• Career growth and professional development opportunities.
• Company-issued laptop with a choice of Mac or PC.