Senior Product Marketing Specialist (GSI and Channel)

TL;DR

Senior Product Marketing Specialist (GSI and Channel): Driving go-to-market efforts to align Okta’s identity platform with global system integrators and channel partners with an accent on scalable sales plays, positioning frameworks, and enablement assets. Focus on accelerating pipeline, partner-sourced revenue, and developing partner-branded content for technical and business audiences.

Location: Hybrid in Bellevue, Washington; Chicago, Illinois; or Toronto, Ontario, Canada

Salary: $126,000 — $172,700 USD / $108,000 — $148,000 CAD

Company

Okta is the world's identity company, providing secure access, authentication, and automation through the Okta and Auth0 platforms.

What you will do

• Drive GTM efforts to align Okta’s identity platform with the business strategies of global system integrators (GSI) and channel partners.
• Develop scalable sales plays, positioning frameworks, and enablement assets tailored to joint value propositions.
• Execute cross-functional product launches and integrated campaigns to accelerate partner-sourced revenue.
• Author partner-branded content, including solution briefs, customer case studies, and blog posts.
• Collaborate with Sales, Product, Partner, and Regional Marketing teams to amplify narratives.
• Support executive communications and partner events with strategic messaging and on-stage content.

Requirements

• 5+ years of experience in B2B Product Marketing, Partner/Channel Marketing, or GTM Strategy.
• Strong experience working with or supporting Global System Integrators (GSI) and Channel partners.
• Proven ability to create compelling messaging for both technical and business audiences.
• Demonstrated success in launching partner GTM programs that drive measurable results.
• Bachelor’s degree required; MBA or equivalent experience preferred.
• Must be based in Bellevue, WA; Chicago, IL; or Toronto, ON.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Retirement plans: 401(k) for US employees and RRSP with match for Canadian employees.
• Flexible spending accounts and healthcare spending.
• Paid leave, including PTO and parental leave.
• Immersive in-person onboarding experience to accelerate impact and connection.