Senior Regional Marketing Lead (Cybersecurity)

Location: Germany — hybrid or remote; office location: Cologne

Company

hirify.global is a human risk management and security awareness platform that helps organizations reduce cyber risk by changing employee behavior.

What you will do

• Own the DACH marketing strategy, regional pipeline generation, revenue influence, ARR growth, targets, forecasting, and reporting.
• Build connected inbound and outbound campaigns across content, nurture, SEO, paid channels, account targeting, and trigger-based outreach.
• Partner with Sales and SDR/BDR teams on ICP definition, messaging, sequences, campaign plays, and commercial priorities.
• Manage the regional marketing budget and reallocate investment toward channels and activities that generate measurable pipeline and revenue.
• Localize global campaigns and messaging for DACH with Product Marketing and Demand Generation, while using events strategically.
• Work with Customer Marketing, Customer Success, and RevOps to develop customer advocacy, improve data visibility, and optimize conversion performance.

Requirements

• 7+ years of experience in B2B field marketing, demand generation, growth marketing, or a similar role.
• Proven experience generating measurable pipeline and revenue through both inbound and outbound campaigns.
• Experience owning a regional go-to-market strategy, managing a marketing budget, and making data-driven investment decisions.
• Strong understanding of B2B buyer journeys, demand generation, funnel analytics, and collaboration between Marketing, SDR/BDR, and Sales.
• Experience working cross-functionally with Sales, RevOps, Product Marketing, and Demand Generation.
• Fluent German and English, with a deep understanding of the DACH market.

Nice to have

• Experience in B2B SaaS, cybersecurity, public sector, regulated industries, or another complex B2B sales environment.
• Experience with ABM, account tiering, account-level personalization, and intent-based targeting.
• Comfort using AI tools to improve marketing workflows and productivity.

Culture & Benefits

• Flexible working hours and 33 vacation days.
• Wellbeing support through Open Up and corporate discounts.
• Virtual events, collaborative team activities, and local meet-ups.
• Tech equipment, referral bonuses, and access to a dog-friendly headquarters.

Hiring process

• Further details about the interview process and the full benefits package are provided during the interview process.