Director, Brand and Growth Marketing Analytics

TL;DR

Director, Brand and Growth Marketing Analytics (Marketing Analytics): Leading data-informed marketing measurement and optimization across hirify.global’s Product, Hardware, Store, and Services businesses with an accent on attribution, experimentation, forecasting, and marketing data infrastructure. Focus on building scalable analytics frameworks, improving ROI and customer acquisition, and guiding executive decisions through actionable insights.

Location: Hybrid role based in London, United Kingdom

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services, and interactive entertainment experiences to more than 100 million people worldwide.

What you will do

• Define the marketing analytics vision, roadmap, and measurement strategy for Product, Hardware, Store, and Services lines of business.
• Establish frameworks for owned and earned media performance, customer acquisition, attribution, incrementality, and forecasting.
• Lead the evolution of marketing data infrastructure, including pipelines, dashboards, reporting systems, and analytics platforms.
• Optimize SEO, organic social, CRM, and on-console messaging through testing, geo-lift analysis, and data-driven budget allocation.
• Build, mentor, and manage a high-performing analytics team while partnering with Marketing Sciences, Data Engineering, Analytics Engineering, Product, Finance, and Marketing.
• Present recommendations to executive leadership and advise marketing leaders on performance and investment decisions.

Requirements

• 10+ years of experience in marketing analytics or a related field.
• Proven experience leading high-performing analytics teams.
• Deep expertise in digital marketing channels, particularly owned and earned media measurement.
• Experience with attribution models, experimentation design, and statistical analysis.
• Strong analytical, problem-solving, strategic thinking, and data storytelling skills.
• Ability to work in a hybrid setup based in London, UK.

Nice to have

• Proficiency in SQL, Python, or similar tools.
• Experience in a high-growth or technology-driven environment.
• Familiarity with GA4, Adobe Analytics, Looker, or similar marketing platforms.
• Advanced degree in Statistics, Economics, Computer Science, or another quantitative field.

Culture & Benefits

• Work within a technology and entertainment organization behind the hirify.global brand.
• Collaborate across Marketing, Product, Finance, Data, and Engineering functions.
• Contribute to an inclusive environment focused on diversity, empowerment, and continuous improvement.
• Employment is subject to background checks at the offer stage.