Manager, Strategy

TL;DR

Manager, Strategy (Social Media): Lead social strategy and creative direction for influencer-led campaigns across key accounts and new business, with an accent on audience insight, platform-native creative territories, and funnel-aligned measurement. Focus on pitching sellable strategic narratives, mentoring the strategy team, and turning complex briefs into practical, commercially viable social opportunities.

Location: London, United Kingdom

Company

hirify.global is WPP’s AI-driven media operating unit delivering creative personalization at scale.

What you will do

• Own social and influencer strategy across key accounts and new business, including audience insight, platform roles, content territories, creator approach, testing, and measurement thinking.
• Translate cultural and platform insight into clear, actionable strategic direction for influencer content and creative campaigns.
• Define success by channel and funnel stage, aligning strategy to client objectives and KPIs.
• Lead development of social-first creative territories and formats (series thinking, creator prompts, hooks, narrative structures) and ensure ideas are native to TikTok, Reels, Shorts, YouTube, and other channels.
• Deliver persuasive pitch narratives and present strategy clearly to senior stakeholders, incorporating feedback into stronger work.
• Lead and mentor the strategy team, coaching on social strategy, storytelling, and presentation craft.

Requirements

• Significant experience in social strategy, influencer content, and creative leadership in influencer marketing or social-first environments.
• Deep knowledge of the influencer ecosystem and how platform mechanics shape performance.
• Proven pitching skills with a track record of winning and expanding client partnerships.
• Ability to distil complex insights into clear frameworks and sellable recommendations.
• Collaborative leadership experience mentoring high-performing teams.
• Right to work in the UK is required.

Culture & Benefits

• Hybrid approach with teams in the office around four days a week.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and preferential partner discounts.
• Mental health awareness days and an inclusive, open environment with employee resource groups and in-office events.

Hiring process

• Interview process with discussion of accommodations or flexibility needs if required.
• Selected candidates are contacted for interviews.