Paid Search Account Director

Location: London, United Kingdom; UK-based hybrid role with teams in the office around four days a week. Applicants must have the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalised campaigns at scale.

What you will do

• Lead the day-to-day delivery and continuous optimisation of PlayStation Paid Search campaigns across multiple EMEA markets.
• Manage campaigns in Google Ads and Search Ads 360, including quality assurance, launch readiness, performance optimisation, and budget pacing.
• Develop strategic recommendations based on business objectives, industry trends, competitive activity, and emerging platform capabilities.
• Prepare clear reporting and present Quarterly Business Reviews with testing frameworks and actionable recommendations.
• Build trusted relationships with senior clients, internal teams, activation partners, and external stakeholders.
• Lead, mentor, and develop team members while overseeing workloads, prioritisation, governance, and delivery standards.

Requirements

• Experience in a similar role within an agency environment.
• Strong experience managing performance-driven campaigns, with a focus on ROAS optimisation and revenue growth.
• Deep expertise in Google Ads and Search Ads 360, including campaign setup, optimisation, and reporting.
• Experience with Performance Max and traditional Search campaigns across full-funnel digital marketing.
• Experience leading and developing teams, managing budgets and forecasts, and working across multiple markets.
• Excellent project management, stakeholder management, communication, analytical, organisational, and attention-to-detail skills.

Nice to have

• Experience with Data Studio and data visualisation for commercial reporting.
• Curiosity about industry trends, platform evolution, and emerging marketing technologies.

Culture & Benefits

• Inclusive, open, and collaborative working environment focused on trust, respect, growth, and continuous improvement.
• Hybrid work approach with regular in-office collaboration and events.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.
• Employee resource groups, medical, vision, dental, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.