Commerce Account Director (Retail Media)

TL;DR

Commerce Account Director (Retail Media): Leading retail media strategy, campaign delivery, and client relationships across ecommerce platforms with an accent on Amazon, CitrusAd, Criteo, Tesco, and performance measurement. Focus on directing full-funnel commerce activation, developing high-performing teams, improving operational processes, and connecting retail media with broader marketing strategies.

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the UK.

Company

hirify.global is an AI-driven media operating unit within WPP that combines media, data, technology, and partnerships to deliver personalised marketing at scale.

What you will do

• Lead end-to-end client-facing delivery, operational execution, quality standards, financial processes, and campaign governance.
• Develop insight-led retail media strategies aligned with client objectives, KPIs, and measurable business outcomes.
• Oversee full-funnel Tesco retail media activity and provide subject matter expertise across awareness, consideration, and conversion.
• Manage relationships with clients, media partners, internal stakeholders, and cross-functional teams.
• Coach and develop a high-performing team while managing workloads, performance, and career progression.
• Drive innovation, process improvement, automation, measurement, workshops, and integration with broader marketing activity.

Requirements

• Strong experience in ecommerce and retail media, including campaign setup, management, optimisation, and reporting.
• Hands-on experience with Amazon, Criteo, CitrusAd, and the UK retail landscape, including Tesco, Sainsbury’s, ASDA, Morrisons, or Ocado.
• Experience with bid management platforms such as Skai or Pacvue, plus search, sponsored product, and DSP planning and activation.
• Project management, team leadership, stakeholder management, and the ability to manage multiple workstreams.
• Strong data literacy, attention to detail, communication, storytelling, and strategic recommendation skills.
• Must be based in the UK and have the right to work in the United Kingdom.

Nice to have

• Experience with AMC for audience development and insights.
• Familiarity with quick commerce partners such as Deliveroo and Uber Eats.
• Experience with audience planning systems such as Sphere and Nectar 360.

Culture & Benefits

• Open, inclusive environment built on trust, respect, collaboration, and professional growth.
• Access to hirify.global and WPP networks, learning opportunities, and professional connections.
• Employee resource groups, in-office events, and opportunities to share knowledge and celebrate achievements.
• Medical, vision, dental, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• Hybrid working model with regular office collaboration and flexibility available through discussion with the hiring team.