Commerce Account Director (Retail Media)

Location: London, United Kingdom. Hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, technology, and partnerships to deliver personalized marketing at scale.

What you will do

• Lead end-to-end client-facing delivery, operational execution, and quality standards across the account.
• Develop insight-led retail media strategies aligned with client objectives and KPIs.
• Guide planning, activation, optimization, and performance across Amazon, CitrusAd, Criteo, search, sponsored products, and DSP channels.
• Act as the Tesco retail media subject matter expert across full-funnel activity, from awareness through conversion.
• Build relationships with clients, media partners, internal stakeholders, and cross-functional teams.
• Coach and develop the team while improving processes, automation, measurement, financial controls, and operational efficiency.

Requirements

• Strong experience in eCommerce and retail media, including campaign setup, management, optimization, and reporting.
• Hands-on experience with Amazon, Criteo, and CitrusAd, plus knowledge of the UK retail landscape and quick commerce partners.
• Experience with bid management platforms such as Skai or Pacvue and with search, sponsored product, and DSP activation.
• Project management, team leadership, stakeholder management, and the ability to manage multiple workstreams.
• Strong data literacy, attention to detail, communication, storytelling, and strategic recommendation skills.
• Must be based in the UK or have the right to work in the United Kingdom.

Nice to have

• Experience with AMC for audience development and insights.

Culture & Benefits

• Collaborative and inclusive environment focused on creativity, trust, respect, and professional growth.
• Access to global hirify.global networks, professional connections, and learning opportunities.
• Medical, dental, vision, and group retirement benefits.
• Significant paid time off, partner discounts, and employee mental health awareness days.
• Employee resource groups and regular in-office events.