Campaign Operations Program Manager (Pardot)

TL;DR

Campaign Operations Program Manager (Pardot): Leading centralized B2B campaign operations and building scalable, measurable multi-channel campaigns with an accent on marketing automation, lead management, and operational efficiency. Focus on designing complex Pardot automation, optimizing Salesforce data flows, coordinating global stakeholders, and improving campaign performance through analytics and experimentation.

Location: Remote from the United States, United Kingdom, or Lithuania; flexible hours may be required to support global stakeholders.

Company

hirify.global provides technology-led commercial payment and foreign exchange solutions for more than 26,000 customers across over 200 countries and territories.

What you will do

• Translate business objectives into integrated campaign strategies with Brand & Content, Product Marketing, and Sales.
• Manage campaign intake, prioritization, audience segmentation, nurture strategy, and multi-channel execution.
• Oversee Pardot campaign setup, forms, email journeys, lead routing, quality assurance, and post-launch monitoring.
• Lead and support the Senior Campaign Operations Specialist while allocating workload across concurrent initiatives.
• Own campaign operations processes, playbooks, workflows, and data flows across Pardot and Salesforce CRM.
• Define KPIs and partner with Analytics and Revenue Operations on reporting, attribution, and optimization.

Requirements

• 7+ years of experience in B2B marketing operations, campaign management, or demand generation.
• Required Salesforce Account Engagement (Pardot) certification and hands-on Salesforce CRM experience.
• Experience leading campaign intake, prioritization, workflow management, and execution in a high-volume environment.
• Strong knowledge of lead scoring, segmentation, routing, lifecycle management, attribution, and A/B testing.
• Experience with BI and analytics platforms and the ability to turn complex data into actionable recommendations.
• Must be based in the United States, United Kingdom, or Lithuania; flexible working hours are required when supporting global stakeholders.

Nice to have

• Experience supporting global, multi-region marketing programs.
• Familiarity with Wrike, Feedotter, ZoomInfo, foreign exchange, payments, or financial services.

Culture & Benefits

• Remote work within the approved countries and collaboration across global marketing and regional teams.
• Competitive salary and performance-dependent bonus opportunity.
• Career growth and development opportunities in a global organization.
• Corporate benefits and an inclusive, diverse working environment.