Digital Optimization Lead (B2B SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Digital Optimization Lead (B2B SaaS): Building and evolving website optimization programs through analytics, experimentation, and personalization with an accent on conversion rate optimization (CRO) and marketing technology. Focus on executing A/B tests, managing GA4/GTM measurement frameworks, and optimizing lead capture operations to increase pipeline contribution.
Location: London, United Kingdom (Onsite)
Company
is a leading global provider of credit intelligence, data, and analytics for professionals in hedge funds, investment banking, and law firms.
What you will do
- Build and evolve the website optimization program, maintaining a prioritized backlog of experimentation and personalization initiatives.
- Develop hypotheses, execute A/B tests, and personalization campaigns using VWO to measure business impact.
- Own website analytics, dashboards, and reporting using GA4 and Google Tag Manager (GTM).
- Manage website forms and lead capture operations to ensure accurate data flow through marketing automation and CRM platforms.
- Collaborate with Product, Growth, and Corporate Marketing teams to translate insights into measurable business outcomes.
- Leverage AI tools to improve digital experience, productivity, and marketing efficiency.
Requirements
- 4–6 years of experience in digital optimization, CRO, and digital analytics within a B2B SaaS or enterprise environment.
- Expertise with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Proficiency with A/B testing platforms such as VWO, Optimizely, or Adobe Target.
- Experience managing website forms, lead capture, and marketing technology integrations.
- Advanced experience with marketing automation platforms, preferably Salesforce Marketing Account Engagement.
- Ability to independently prioritize work and drive multiple complex projects to completion.
Culture & Benefits
- Competitive health benefits, matched 401k, and pension plans.
- Generous PTO and parental leave.
- Gym subsidies and educational reimbursements for professional development.
- Inclusive and diverse work environment with established recognition programs.
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