Demand Generation Marketer (AI)

Location: Hybrid in Toronto, Canada

Salary: $99,892–$110,407 annually, plus 0.001%–0.006% equity.

Company

hirify.global builds an AI-powered conversational commerce platform that helps ecommerce brands sell, support, and re-engage customers.

What you will do

• Run paid media programs across paid search, paid social, G2, and other advertising channels.
• Build email nurture programs that move subscribers and leads through the funnel to sales.
• Own multichannel campaign strategy and execution, translating product marketing positioning and content into launched campaigns.
• Improve landing page and form conversion rates with the web developer.
• Manage the lead-to-sales handoff and establish pipeline, lead, qualified-lead, and meeting targets.
• Apply ABM principles, use AI tools in daily campaign operations, and document repeatable processes.

Requirements

• 3–5+ years of experience in demand generation, growth marketing, or digital marketing at B2B technology companies.
• Hands-on experience with paid search, paid social, email marketing automation, and multichannel campaigns.
• Strategic campaign marketing experience across positioning, messaging, execution, and optimization.
• Comfort using AI tools to improve day-to-day marketing efficiency.
• Builder mentality, resilience, direct communication, and the ability to work independently in a zero-to-one environment.
• Availability for hybrid work in Toronto, Canada.

Nice to have

• HubSpot experience.
• Experience in a scrappy, high-growth, or chaotic-stage company.
• Experience translating product marketing positioning into campaign messaging.

Culture & Benefits

• Opportunity to build the demand generation function from zero with ownership of campaign strategy.
• Access to premium AI tools including ChatGPT, Claude, and Granola.
• Annual learning and development budget for exploring new tools.
• AI knowledge-sharing through Slack and company-wide demonstrations.
• Inclusive workplace with accommodations available during the application and interview process.

Hiring process

• Hiring manager call with Eric.
• Case study on channel optimization using a sample dataset, followed by a framework presentation.
• Panel with Eric and Matilda, followed by a final leadership call with Heather.