Senior Director of Paid Media (AI)

Location: Bellevue, Washington; Chicago, Illinois; San Francisco, California; or Toronto, Ontario, Canada. Salary ranges vary by work location.

Annual base salary: $269,000–$369,000 USD for candidates in California excluding the San Francisco Bay Area, Colorado, Illinois, New York, and Washington; $240,000–$330,000 USD for other listed US locations; and $21,200–$291,000 CAD for candidates in Canada.

Company

Okta provides identity and access security infrastructure for organizations, including security capabilities for AI and human users.

What you will do

• Define and execute the global paid media strategy across search, paid social, programmatic, ABM, and emerging channels for the Okta and Auth0 product portfolios.
• Lead, mentor, and scale a global organization across media leadership, functional specialists, and regional teams in AMER, EMEA, and APJ.
• Build operating models that evaluate channel performance and translate media and funnel signals into investment and optimization decisions.
• Partner with the CMO, CRO, Finance, Product Marketing, Sales, Marketing Operations, Analytics, and Data Engineering teams to connect media investment with pipeline, revenue, and unit economics.
• Direct a multi-million-dollar media investment portfolio, manage global agency and platform partnerships, and improve ROI through governance and scenario modeling.
• Scale enterprise ABM programs and high-volume developer acquisition funnels while advancing predictive modeling, automated bidding, generative creative, MMM, MTA, and incrementality testing.

Requirements

• 12–15+ years of progressive experience in paid media and digital growth marketing.
• 8+ years of people management experience, including managing managers and leading distributed global teams.
• Deep expertise in enterprise B2B SaaS, complex buyer journeys, long sales cycles, and multi-product portfolios.
• Experience managing tens of millions in annual media budgets with accountability for pipeline, revenue, and unit economics.
• Strong executive communication, strategic judgment, storytelling, and influence with C-level and board-level stakeholders.
• Technical depth in ad tech and martech architectures, audience graphs, Salesforce integrations, Looker, Tableau, and conversion rate optimization.

Nice to have

• Experience operating in high-growth, ambiguous environments and independently driving cross-functional initiatives to completion.
• Knowledge of digital privacy regulations, macroeconomic shifts, and emerging AI technologies.

Culture & Benefits

• In-person onboarding designed to accelerate impact and build connections from the first day.
• Health, dental, and vision insurance.
• 401(k), flexible spending account, equity where applicable, bonus, and paid leave for eligible US employees.
• RRSP with a match, healthcare spending, telemedicine, and paid leave for eligible Canadian employees.
• Access to programs focused on well-being, social impact, talent development, connection, and community.