Growth Marketing Associate (EdTech)

TL;DR

Growth Marketing Associate (EdTech): Driving awareness and pipeline generation for an educational organization with an accent on outbound campaigns, event marketing, and demand generation. Focus on executing growth experiments, optimizing conversion rates, and collaborating with sales to scale US expansion.

Location: New York City (Hybrid)

Salary: $70,000–$80,000

Company

hirify.global is a fast-growing educational organization transforming how math is taught worldwide through research-backed curricula and adaptive technology.

What you will do

• Execute campaigns to generate qualified meetings for the Growth team.
• Coordinate outbound marketing and demand generation initiatives across multiple channels.
• Support webinar, conference, and event marketing efforts.
• Create and update marketing assets while tracking campaign performance.
• Monitor growth metrics and build reports to optimize conversion rates.
• Collaborate with Growth, Marketing, Customer Success, and Operations teams.

Requirements

• 2+ years of experience in Growth Marketing, Demand Generation, or similar growth-focused roles.
• Strong project management and organizational skills.
• Excellent written and verbal communication.
• Ability to manage multiple priorities in a fast-paced startup environment.
• Must be based in New York City to support the hybrid work model.

Nice to have

• Experience supporting B2B marketing campaigns.
• Familiarity with Salesforce or similar CRM/marketing tools.
• Background in Education, EdTech, or mission-driven organizations.
• Experience working closely with sales teams.

Culture & Benefits

• Competitive salary with a 5% 401(k) match.
• Comprehensive medical, dental, and vision insurance.
• 22 days PTO plus a company Christmas shutdown.
• Direct mentorship from experienced Growth and Marketing leaders.
• Provision of laptop, phone, and opportunities for team offsites and travel.