Senior Marketing Manager (B2B)

TL;DR

Senior Marketing Manager (B2B Marketing): Developing and executing integrated marketing campaigns to drive engagement and community growth for C-level executive audiences with an accent on lead generation, registrations, and participation across role-based portfolios. Focus on translating customer insights into compelling messaging and mentoring Campaign Marketing Managers to elevate overall marketing excellence.

Location: Hybrid in Irving, TX

Salary: $94,000 - $134,000

Company

hirify.global is a global research and advisory corporation that provides actionable business and technology insights to enterprise leaders worldwide.

What you will do

• Own the annual tactical campaign strategy and integrated marketing roadmap for assigned C-level executive portfolios.
• Lead the development and execution of multi-channel campaigns across email, digital, social, and event promotion.
• Analyze campaign results and behavioral data to optimize segmentation, personalization, and overall ROI.
• Serve as a player-coach, providing guidance and mentorship to Campaign Marketing Managers.
• Collaborate with Marketing Operations, Analytics, Content, and Design teams to ensure flawless campaign execution.
• Partner with the Director of NA Campaign Marketing to drive business growth and organizational priorities.

Requirements

• 6+ years of experience in B2B campaign marketing, demand generation, or growth marketing.
• Proven success in developing audience-centric strategies for executive or senior-level business audiences.
• Strong analytical mindset with the ability to translate data into actionable marketing strategies.
• Experience managing complex, multi-channel marketing campaigns from strategy through optimization.
• Bachelor's degree or equivalent professional experience.
• Must be based in or able to work in a hybrid setup in Irving, TX.

Nice to have

• Experience marketing specifically to CIO, CISO, CFO, CHRO, CSCO, or CDAO audiences.
• Background in subscription-based businesses, research organizations, or executive communities.
• Familiarity with CRM, marketing automation, and campaign performance measurement tools.

Culture & Benefits

• Hybrid work environment providing flexibility and purposeful in-person collaboration.
• Competitive compensation with annual bonus plans based on performance.
• 401k match up to $7,200 per year.
• Generous paid time off (PTO) and opportunities to purchase company stock at a discount.
• Inclusive global culture that values diversity and intellectual curiosity.