Customer Evidence Marketing Manager (HealthTech)

TL;DR

Customer Evidence Marketing Manager (HealthTech): Evolving the customer evidence marketing strategic plan to drive revenue and support business goals with an accent on building advocacy and creating value stories. Focus on managing the customer story pipeline, analyzing program data to reduce churn, and collaborating cross-functionally to leverage assets across multiple channels.

Location: Hybrid from offices in Toronto, Mississauga, or Salt Lake City preferred; remote roles require travel to offices for events.

Salary: $90,000 – $100,000 CAD per year + bonus + benefits.

Company

A leading founder-led health tech company providing a platform for long-term and post-acute care providers, recognized for its innovative culture and extensive industry dataset.

What you will do

• Drive the creation of evidence-based marketing assets and manage the customer story pipeline.
• Collaborate with Product Marketing, Demand, and Content teams to evolve a database of multi-modal customer evidence.
• Secure customer approval for logo usage and handle objections to demonstrate mutual marketing benefits.
• Ensure assets are accessible and leveraged across channels like social, newsletters, and online communities.
• Analyze program data to provide insights, manage KPIs, and optimize performance to reduce churn.
• Provide guidance to the team on integrating evidence best practices and applying strategic knowledge.

Requirements

• Must reside within commutable distance to the office for hybrid roles or be prepared to travel for remote roles.
• Passion for building trust and fostering effective relationships with customers.
• Strong time management, organizational, and analytical problem-solving skills.
• Ability to prioritize tasks while maintaining urgency and focus on business KPIs.
• Strategic thinking skills and a highly collaborative spirit.
• Exceptional written and verbal communication skills.

Culture & Benefits

• Comprehensive benefits starting from Day 1.
• Retirement plan matching and flexible paid time off.
• Wellness support programs and resources.
• Parental and caregiver leaves with fertility and adoption support.
• Continuous development support program and allyship communities.