Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Developing and executing strategic positioning and messaging for an AI-driven ERP automation platform with an accent on enterprise value and buyer personas. Focus on translating technical agentic AI capabilities into business outcomes for CFOs and COOs and building high-impact sales enablement toolkits.

Location: Hybrid; must be based in Germany (Cologne, Dusseldorf, Munich) or Spain (Barcelona)

Company

hirify.global is a fast-growing SaaS scaleup specializing in agentic AI for ERP automation, serving over 550 enterprise customers globally.

What you will do

• Own and evolve the messaging house, value propositions, and persona-specific narratives across all marketing and sales channels.
• Build and maintain competitive intelligence, including battlecards and positioning against RPA and other AI platforms.
• Create a core sales toolkit comprising discovery guides, ROI narratives, and persona playbooks for executive buyers.
• Refine ICP and buying committees through rigorous win/loss analysis and field feedback.
• Lead product launches by translating platform capabilities into external narratives and internal enablement.
• Act as the voice of the market internally to sharpen roadmap framing and packaging based on analyst and competitive insights.

Requirements

• 5–8 years of experience in B2B software marketing, including 3+ years in enterprise SaaS (ideally ERP, finance operations, or applied AI).
• Proven ability to market to economic buyers (CFOs, CIOs, COOs) using the language of cost, productivity, and EBIT.
• Experience building competitive battlecards and translating technical differentiation into commercial arguments.
• Strong analytical rigor for conducting win/loss analysis and market research.
• Excellent writing and presentation craft in English.
• Technical depth to understand ERP processes and AI agents.

Nice to have

• Proficiency in German.

Culture & Benefits

• Opportunity to shape the market understanding of a new category: agentic process automation.
• High-impact role with a seat at the table alongside product, sales leadership, and the executive team.
• Work with a proven product that delivers measurable outcomes for Fortune 500 companies.
• Join a company at a major inflection point with a strong European base and new US market entry.