Director of Product Marketing

TL;DR

Director of Product Marketing: Lead product marketing strategy and execution for hirify.global, owning positioning, messaging, and launch frameworks with an accent on go-to-market alignment across product, sales, and demand generation. Focus on market research (ICP/TAM), competitive analysis, sales enablement effectiveness, and KPI reporting that connects product marketing activity to pipeline, revenue, and retention outcomes.

Location: Remote (anywhere in the US)

Salary: $140,000-150,000 base + bonus potential

Company

hirify.global develops cloud-based SaaS facility maintenance and management software for education, property management, manufacturing, and other markets.

What you will do

• Own product marketing strategy: positioning, messaging, and launch frameworks aligned to one go-to-market motion.
• Lead, coach, and grow a team of product marketing managers to scale with the product roadmap and growth goals.
• Act as the primary connector across Product, Sales, and Demand Generation to ensure shared ownership, timelines, and accountability.
• Drive market research to define ICP and perform TAM analysis to guide targeting for GTM teams.
• Set standards for end-to-end launch execution, including post-launch adoption and retention.
• Ensure sales enablement includes the right messaging, collateral, and training; measure impact on win rates and deal velocity.

Requirements

• Location: Must be located anywhere in the United States
• 10+ years in product marketing, including 5+ years leading/managing a product marketing team (preferably in B2B SaaS).
• Proven ability to move quickly from strategy to execution and drive urgency across cross-functional teams.
• Experience synthesizing market, competitive, and product data into a clear point of view that shapes company strategy.
• Track record of building trust and alignment across product, sales, and marketing leadership.
• Ability to influence senior stakeholders and represent product marketing in leadership conversations with prospects and customers.

Culture & Benefits

• Remote-first culture with flexibility to use the office as needed; one all-company event per year.
• 100% company-paid health, dental, vision, long/short-term disability, and life insurance.
• Home office stipend: equipment support plus up to $500 for equipment/furniture/accessories and $60/month toward home internet.
• Generous PTO and unplanned time off (UTO) policies.
• Flexible schedule for personal appointments while meeting performance expectations and timelines.
• Collaborative, transparent culture focused on continuous improvement and work/life balance.

Hiring process

• Phone screen with PeopleOps.
• Conversations with the Hiring Manager (VP of Marketing and CSO) and Product Leadership (CPO and VP of Product), plus a peer interview with the Product Marketing team.
• On-site panel and offer/onboarding steps, including completing a background check and working onsite in the first week at the Columbus, OH office.