обновлено 5 дней назад
Director of Product Marketing (B2B SaaS)
184 200 - 250 000$
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Описание вакансии
Текст:
TL;DR
Director of Product Marketing (B2B SaaS): Shaping positioning, go-to-market launches, sales enablement, analyst relations, and conversion strategy for a headless CMS with an accent on technical messaging, product adoption, and market differentiation. Focus on leading product marketing, translating API and headless CMS capabilities into credible narratives, and optimizing launches, sales plays, review platforms, and website journeys.
Location: Remote, USA
Salary: $184,200–$250,000 USD base salary per year
Company
provides a headless CMS that helps marketers and developers create and publish structured content across websites, apps, and AI search.
What you will do
- Own product positioning, differentiated messaging, and governance across developer, marketer, partner, and enterprise audiences.
- Lead go-to-market strategy for product and feature launches, including rollout plans, launch toolkits, measurement, and adoption improvement.
- Build sales enablement programs with playbooks, battlecards, ROI calculators, solution briefs, demo scripts, and objection handling.
- Direct analyst relations and review-platform strategy across Gartner, Forrester, IDC, G2, and Gartner Peer Insights.
- Set priorities for website conversion optimization, product-page messaging, trial flows, testing, and customer journeys.
- Lead, mentor, and develop the Product Marketing team while aligning Product, Growth, Brand, Sales, and Customer Success.
Requirements
- 8+ years of Product Marketing experience, including at least 2 years in a leadership role.
- Experience in a fast-growing B2B SaaS environment.
- Strong understanding of product-led growth, SaaS business models, and product lifecycle management.
- Proven success in go-to-market execution, analyst engagement, and pricing strategy.
- Technical fluency with API documentation and headless CMS architecture, including integration points and trade-offs.
- Exceptional communication, executive presence, cross-functional collaboration, and stakeholder influence.
Nice to have
- Familiarity with Salesforce, marketing automation, G2, and product marketing platforms such as Klue.
- Experience working directly with developers in technical product marketing, solutions engineering, technical product management, or an engineering-adjacent role.
Culture & Benefits
- Fully remote work with flexible schedules and a focus on work-life balance.
- Monthly remote work stipend and home-office equipment package.
- Home-office upgrades or local coworking membership after onboarding.
- Sick leave, parental leave, 25 days of annual leave, and local public holidays.
- Personal development fund, international team-building trip, and regular online gatherings.
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