обновлено 6 дней назад
Field Marketing Manager (US)
100 000 - 150 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Manager (US) (Influencer Marketing/SaaS): Defining and executing the US go-to-market strategy for an influencer marketing software platform with an accent on positioning, demand generation, sales enablement, PR, partnerships, and events. Focus on localizing the full marketing funnel, building US media and industry relationships, and converting market insights into measurable lead-generation campaigns.
Location: Fully remote, with the option to work from anywhere on the US East Coast
Salary: $100K–$150K gross OTE annually
Company
is an influencer marketing software platform using Big Data, AI, and Machine Learning to help brands manage KOL campaigns, measure performance, and build partnerships with influencers worldwide. is a certified B Corp and part of the team.blue group.
What you will do
- Define and execute the US go-to-market strategy across paid media, content, PR, email, and other acquisition channels.
- Own US positioning and messaging, and create sales enablement materials that support lead conversion.
- Localize content, reports, whitepapers, case studies, websites, and email sequences for the US market.
- Plan and deliver lead-generation campaigns, events, partnerships, and community initiatives.
- Build relationships with US media, influencers, agencies, associations, and industry experts.
- Track campaign KPIs, analyze market and competitor trends, and provide feedback to sales and product marketing.
Requirements
- 8+ years of senior-level experience in marketing or brand management, ideally in influencer marketing or SaaS martech.
- Deep understanding of the US influencer marketing and media landscape, with an established network.
- Strong experience in positioning, communications, sales enablement, and go-to-market strategy.
- Hands-on experience across paid, organic, content, and email marketing, as well as demand generation.
- Experience organizing events and confidence speaking publicly at events and webinars.
- Based on the US East Coast and comfortable working remotely with the main team in Europe.
Culture & Benefits
- Fully remote work with flexibility across the US East Coast.
- 401(k) with a 2% employer match.
- 20 days of paid time off, 5 sick days, and one additional paid charity day annually.
- Healthcare insurance with 85% of costs covered by the company.
- Continuous training and career development support.
- Resources and stability of a profitable group combined with the agility of a scale-up.
Hiring process
- Interview with the Field Marketing Lead.
- Task and presentation covering a US go-to-market plan and messaging/positioning.
- Team, CMO, and final CEO interviews followed by reference checks.
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