Field Marketing Manager (SaaS Martech)

TL;DR

Field Marketing Manager (SaaS Martech): Leading the US marketing strategy, defining and executing high-impact initiatives to drive awareness, credibility, and lead generation with an accent on GTM strategy and sales enablement. Focus on positioning hirify.global as a market leader, developing localized content, and managing PR and strategic partnerships within the US influencer landscape.

Location: Remote (USA). Must be based on the East Coast of the US

Company

hirify.global is a B-Corp certified #1 Influencer Marketing software solution in Europe, recently joined the team.blue group.

What you will do

• Define and execute the GTM strategy for the US market across paid media, content, and PR.
• Develop positioning and messaging, creating GTM case studies and sales enablement assets.
• Build brand authority through PR, thought leadership, and strategic partnerships with media and industry experts.
• Collaborate with sales to implement localized lead generation campaigns and track conversion KPIs.
• Plan and execute high-impact local events to generate brand visibility and qualified leads.
• Manage local PR initiatives and monitor US market trends and competitors.

Requirements

• 8+ years of senior-level experience in marketing or brand management, preferably in Influencer Marketing or SaaS Martech.
• Must be based on the East Coast of the US.
• Deep understanding of the US influencer marketing and media landscape with an existing network.
• Proven experience in defining GTM strategies and 360° digital marketing (paid, organic, content, email).
• Strong skills in public speaking, event organization, and creating high-quality sales materials.
• Ability to work remotely with a main team located in Europe.

Culture & Benefits

• Full remote work with access to 400+ coworking spaces worldwide.
• Regular in-person team-building events (monthly and quarterly highlights).
• Market-linked compensation package regardless of location.
• Stability of a profitable group combined with the agility of a scale-up.
• Continuous training and career development support.

Hiring process

• Interview with Field Marketing Lead.
• Task and presentation of a GTM US plan.
• Interviews with the team, CMO, and CEO.
• Reference checks.