Associate Director, B2B Strategy

Location: Remote within most United States states, with some exclusions. The position is not eligible for immigration sponsorship. Office hubs are available in Los Angeles, Chicago, and New York.

Salary: $110,000–$135,000 annual base salary, plus an annual performance bonus.

Company

hirify.global is a digital marketing agency delivering integrated media, marketing technology, analytics, and revenue growth strategies for B2B and enterprise clients.

What you will do

• Design integrated B2B go-to-market media strategies across paid search, paid social, programmatic, SEO, content syndication, and PR.
• Optimize media mix, budgets, audience segmentation, creative alignment, testing frameworks, and full-funnel measurement.
• Develop account-based marketing strategies using Demandbase, 6sense, CRM data, and intent data sources.
• Assess and design martech, adtech, and datatech architectures, including CRM and marketing automation workflows and integrations.
• Align sales and marketing strategies, processes, KPIs, messaging, and buyer journeys to accelerate pipeline and revenue.
• Lead client performance reviews, cross-functional execution, strategic ideation, and mentoring across media and operational consulting.

Requirements

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns.
• Experience connecting full-funnel media strategies to pipeline acceleration, sales velocity, ROI, and revenue outcomes.
• Working knowledge of GA4, Adobe Analytics, Google Tag Manager, DSPs, LinkedIn Ads, Google Ads, Meta Ads, SEMrush, and Ahrefs.
• Expertise with ABM platforms and intent data, including Demandbase, 6sense, Bombora, G2, and LinkedIn.
• Hands-on CRM and marketing automation experience with Salesforce, HubSpot, Microsoft Dynamics, Marketo, or Pardot, including routing, lifecycle stages, scoring, attribution, and dashboards.
• Ability to manage cross-functional sales, marketing, and technical projects and apply advanced measurement models such as MTA and MMM.

Nice to have

• B2B SEO and content syndication strategy experience.
• B2B PR and earned media strategy experience.
• Experience optimizing marketing-to-sales handoffs and working with sales enablement teams.
• Certifications in Demandbase, 6sense, Google Analytics 4, Salesforce, or similar platforms.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options subject to the role's US location restrictions.
• Unlimited paid time off and an extended winter holiday break.
• 100% paid parental leave.
• 401(k) matching and medical, dental, vision, life, pet, and disability insurance.
• Annual Class Pass credits and opportunities to use office hubs for collaboration, learning, and development.
• Inclusive workplace focused on work-life balance, belonging, and equal employment opportunity.