Director of Product Marketing, WanderOS

Location: Remote across the US or Canada; offices available in Austin, Texas and San Francisco, California.

Base salary: $165,000–$200,000 USD annually; Canadian offers are calibrated to local market rates. Meaningful equity is also provided.

Company

hirify.global is a Series B travel technology startup building hirify.globalOS, a SaaS platform that gives property managers direct booking websites, automated guest marketing, and AI-powered distribution.

What you will do

• Define positioning, messaging frameworks, buyer segments, operator personas, competitive intelligence, and value propositions for hirify.globalOS.
• Build and lead a tiered go-to-market launch system covering launch planning, videos, product pages, customer communications, distribution, and sales enablement.
• Coordinate multiple monthly launches across Product, Design, Video, Sales, Partnerships, Growth, and Support.
• Develop demand generation campaigns, funnel content, nurture journeys, customer stories, and social proof that generate qualified operator pipeline.
• Own product communications, including release announcements, feature spotlights, in-app messaging, changelogs, and email updates.
• Define marketing KPIs, analyze product usage and funnel performance, conduct win/loss research, and hire and develop the product marketing team.

Requirements

• 8+ years of product marketing experience, ideally in B2B SaaS, travel technology, or property management software.
• Experience leading product marketing or a product marketing team and building positioning, demand generation, and go-to-market campaigns with measurable pipeline and revenue impact.
• Experience owning product communications and release messaging that increased feature adoption.
• Strong research, segmentation, funnel analysis, performance measurement, written communication, and verbal communication skills.
• Understanding of platform-led growth and the operational realities of customer businesses.
• Ability to work remotely from the US or Canada.

Nice to have

• Background in travel, hospitality, vacation rentals, or property management.
• Experience marketing operational, workflow, or AI products to business users.
• Familiarity with product analytics, A/B testing, CRM segmentation, lifecycle marketing, or HubSpot.

Culture & Benefits

• Remote-first work across the US and Canada, with optional offices in Austin and San Francisco.
• Health, dental, and vision coverage.
• Meaningful equity in a Series B startup.
• Fast product release cadence across AI agents, payments, distribution channels, and performance products.