VP Global Food Sales (Natural Color & Nutrition Ingredients)

Location: Remote in the USA, remote in Europe, or hybrid in Israel; approximately 20% travel. The role is associated with the Branchburg, New Jersey manufacturing location.

Company

hirify.global develops natural carotenoid-based colors, taste, and wellness ingredients for food, beverage, and nutrition brands, combining science, sustainability, and sensory performance.

What you will do

• Define and execute the global sales strategy for the Natural Color & Nutrition Ingredients portfolio against annual targets and KPIs.
• Own forecasting accuracy, pipeline oversight, CRM utilization, and data-driven commercial performance tracking.
• Expand existing accounts and develop new B2B opportunities across the U.S., Europe, Japan, and other strategic markets.
• Partner with Marketing, Product, Applications, R&D, and Supply Chain on pricing, value propositions, and commercial execution.
• Lead and develop a globally distributed sales organization through coaching, accountability, succession planning, and performance management.
• Manage selected high-value strategic accounts as a hands-on player-coach.

Requirements

• 8+ years of progressive sales experience in the Food B2B industry, preferably in natural food coloring, taste solutions, or adjacent segments.
• Proven success growing solution-based Food & Beverage sales and leading teams in multinational or globally distributed environments.
• Experience owning revenue targets, KPIs, forecasting accuracy, sales quotas, and profitable growth.
• Experience analyzing sales data, market trends, and competitive landscapes to inform commercial strategy.
• Experience with CRM systems such as Microsoft Dynamics and analytics tools.
• Bachelor’s degree required; science or a related discipline preferred.

Nice to have

• B2B sales experience with natural food colors or taste solutions for food, beverage, or CPG manufacturing customers and distributors.
• Technical knowledge of clean-label formulation, natural pigment stability, and regulatory requirements for natural food colors and ingredients.
• An established network among Food & Beverage brands, manufacturers, or flavor and ingredient distributors.
• Graduate degree or MBA.

Culture & Benefits

• Work in a direct, fast-paced, multinational environment with globally distributed teams.
• Operate with a high degree of ownership, independence, and initiative.
• Collaborate across functions and cultures in a virtual work environment.
• Use a hands-on, player-coach leadership style focused on high-performing teams and long-term growth.
• Travel approximately 20% of the time.