SEO, AI Search and Website Manager (SaaS)

TL;DR

SEO, AI Search and Website Manager (SaaS): Owning the end-to-end organic strategy, website management, and Generative Engine Optimization (GEO) to drive pipeline growth with an accent on technical SEO, HubSpot CMS management, and AI-driven search visibility. Focus on building a cohesive organic roadmap, executing CRO experiments, and scaling multilingual web presence across key global markets.

Location: Must be based in Berlin, Germany

Company

A leading IoT connectivity provider with a strong focus on AI-driven search and organic growth.

What you will do

• Own the end-to-end SEO roadmap, including strategy, prioritization, and technical execution.
• Build and maintain presence in AI-generated answers (ChatGPT, Perplexity, Gemini) through structured content and entity signals.
• Manage the HubSpot website, including page building, optimization, and CRO experiments.
• Lead day-to-day management of SEO/GEO agencies to ensure high-quality deliverables.
• Connect organic performance directly to pipeline targets and report results to marketing leadership.
• Collaborate cross-functionally with Demand Generation, Content, Product Marketing, and Legal teams.

Requirements

• Proven track record in hands-on SEO within a B2B or SaaS environment.
• Fluency in HubSpot Content Hub is non-negotiable (ability to manage pages independently).
• Strong technical SEO skills including crawl audits, Core Web Vitals, and schema markup for multilingual environments.
• Practical understanding of GEO and AI Search optimization (entity SEO, E-E-A-T).
• Proficiency with GA4, Google Search Console, and SEMrush or Ahrefs.
• Strong project management skills and ability to present performance data to leadership.

Culture & Benefits

• Opportunity to work in a category-leading company with significant momentum in AI search.
• High visibility role with broad ownership across SEO, GEO, and website management.
• Collaborative environment within a marketing team of 11.
• Direct reporting line to the VP of Marketing.
• Strategic impact on growth across six languages and three priority markets.