Product Marketing Manager II (Fintech)

TL;DR

Product Marketing Manager II (Fintech): Supporting messaging, go-to-market strategy, and evergreen content programs to drive adoption across the hirify.global and hirify.global Early portfolios with an accent on AI integration and product positioning. Focus on synthesizing customer insights, leading high-priority product launches, and building reusable AI-enabled workflows.

Location: Remote (US). Must be authorized to work in the US (E-Verify)

Salary: $142,500–$155,000/year

Company

hirify.global is a financial wellness app that helps everyday people and families save and invest money for the long term.

What you will do

• Develop and maintain messaging frameworks that connect product capabilities to customer benefits across all touchpoints.
• Lead end-to-end GTM execution for product launches, including creative briefing and channel coordination.
• Synthesize insights from research, customer feedback, and social sentiment into actionable messaging recommendations.
• Manage a library of evergreen assets such as FAQs and value propositions to improve product understanding.
• Integrate modern AI tools and workflows to increase the speed and quality of product marketing deliverables.
• Collaborate with Product, Brand, Growth, and Compliance teams to drive measurable customer adoption.

Requirements

• 5+ years of product marketing experience, preferably in Consumer, fintech, or subscription sectors.
• Valid US work authorization (E-Verify required).
• Proficiency in using AI tools for messaging development, content creation, or research synthesis.
• Proven track record of leading and supporting high-priority product launches.
• Strong communication and storytelling skills to translate technical features into clear customer value.

Culture & Benefits

• Competitive salary, stock options, and 401(k) matching.
• Comprehensive medical and financial benefits package for employees and their families.
• Flexible work location, hours, and paid time off.
• Career and leadership growth through the Roots Leadership Program and Cornerstone platform.
• Monthly hirify.global account contributions and financial wellness resources.